Ways to Make Money Blogging

By Jennifer Mattern on 21st July, 2007Filed in Business / Career

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Many freelance writers are making money by blogging these days. There are three primary ways they’re able to do this:

Running and monetizing their own blogs.
Joining paid blogging networks.
Getting involved in corporate blogging, or other paid blogging for clients.

Make Money With Your Own Blogs

This is the route I personally take. I run several blogs including:

My highest earning blog currently is doing around $2000 / month. For that blog, the trick was moving to private ad sales (something I’ll be testing with other blogs shortly). Considering I only blog and run my sites on a part-time basis, and it’s not my primary work, I’m happy with that level, and consider it decent enough to keep plugging away. Eventually, I have to admit, I’d love to be a full-time professional blogger. I can’t seem to get enough of it.

To successfully run and monetize your own blog(s), you can’t simply sit down and write. You have to understand at least a little bit about business fundamentals, and you have to be able to market your blogs (and if you’re freelancing, you should at least have a little marketing know-how to begin with, b/c you need it in order to effectively sell your services anyway).

Join a Professional Blog Network

There are quite a few blog networks these days (like b5 Media and Creative-Weblogging). Some of these networks will pay you a flat fee per month for a certain number of blog posts. Some will pay a percentage of ad revenue or traffic bonuses. Some offer a combination of payment models. In many cases, you shouldn’t expect to earn more than a few hundred dollars per month early on with blog networks, but the benefit is that you don’t have to handle the marketing or technical sides of running a blog.

Get Into Corporate Blogging

Unless you happen to run some wildly successful blogs of your own, corporate blogging may be the way to earn the best income through blogging. These kinds of gigs can range from being a news blogger for a newspaper to ghostwriting a company blog for the CEO or owner. Blogging gigs like those aren’t usually easy to find, and you’ll need to have some extensive experience to land most of them. A good option is to start with your own blogs or with a network, building a name for yourself and a reputation within a niche, which might open doors to corporate blogging down the road.

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About the Author: Jennifer Mattern

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Jenn is a professional blogger and freelance business writer. She has worked as a freelance writer since 1999, and has been an active business and niche blogger since 2004. She owns All Freelance Writing as well as several other sites and blogs covering PR, small business, and related topic areas. She is also currently writing a nonfiction book for freelance writers called The Query-Free Freelancer, and is the author of the Web Writer's Guide e-book series.

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