Comments on: How to Market an E-book http://allfreelancewriting.com/2007/08/27/freelancing/marketing-pr/how-to-market-an-e-book/ Your Freelance Writing Resource Tue, 22 May 2012 12:09:36 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Judith Tramayne http://allfreelancewriting.com/2007/08/27/freelancing/marketing-pr/how-to-market-an-e-book/comment-page-1/#comment-2422 Judith Tramayne Thu, 10 Apr 2008 14:53:45 +0000 http://allfreelancewriting.com/2007/08/27/publicity-marketing/how-to-market-an-e-book/#comment-2422 A long sales letter does not necessarily have to be filled with hype. But it should be filled with "what's in it for the person" buying the ebook. Sometimes this can't be said in short sales copy. What's obvious to us who write the ebook is not obvious to the visitors who will buy. Actually, I think audio and video is better on a sales page anymore. Which, if used, makes the long sales letter unnecessary. Judith Making the Complicated Simple! <a href="http://www.agoodread.com" rel="nofollow">http://www.agoodread.com</a> A long sales letter does not necessarily have to be filled with hype.

But it should be filled with “what’s in it for the person” buying the ebook.

Sometimes this can’t be said in short sales copy. What’s obvious to us who write the ebook is not obvious to the visitors who will buy.

Actually, I think audio and video is better on a sales page anymore. Which, if used, makes the long sales letter unnecessary.

Judith
Making the Complicated Simple!
http://www.agoodread.com

]]> By: Jennifer Mattern http://allfreelancewriting.com/2007/08/27/freelancing/marketing-pr/how-to-market-an-e-book/comment-page-1/#comment-643 Jennifer Mattern Mon, 03 Sep 2007 17:28:31 +0000 http://allfreelancewriting.com/2007/08/27/publicity-marketing/how-to-market-an-e-book/#comment-643 I think a part of my issue with long sales letters is that my primary work is in PR, and I'm constantly fighting the "spin doctor" image, as someone who just "hypes up" people's products, companies, sites, etc. I look at long form sales letters as nothing more than hype, and usually misleading at that, at least in some way, and consider it unethical professionally to essentially take advantage of the naivety of the average Joe as opposed to educating them about actual benefits and value. I think a part of my issue with long sales letters is that my primary work is in PR, and I’m constantly fighting the “spin doctor” image, as someone who just “hypes up” people’s products, companies, sites, etc. I look at long form sales letters as nothing more than hype, and usually misleading at that, at least in some way, and consider it unethical professionally to essentially take advantage of the naivety of the average Joe as opposed to educating them about actual benefits and value.

]]> By: Edge http://allfreelancewriting.com/2007/08/27/freelancing/marketing-pr/how-to-market-an-e-book/comment-page-1/#comment-642 Edge Mon, 03 Sep 2007 17:09:32 +0000 http://allfreelancewriting.com/2007/08/27/publicity-marketing/how-to-market-an-e-book/#comment-642 I like the idea of blogs to promote ebooks along with other ideas you mentioned. I agree about the long sales letters, most of them scream to me to run and not buy. They do seem to work however for the average user, just not to those that have seen them enough times to know better. I like the idea of blogs to promote ebooks along with other ideas you mentioned.

I agree about the long sales letters, most of them scream to me to run and not buy. They do seem to work however for the average user, just not to those that have seen them enough times to know better.

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