Top Five Guerrilla Marketing Weapons for Non-Fiction Writers

By on August 30th, 2007

I’m rereading Guerrilla Marketing for Writers by Jay Conrad Levinson, Rick Frishman, and Michael Larsen (yet again… it’s one of my favorite books), and the ranking of the top 100 guerrilla marketing weapons for writers caught my attention (they have a list for non-fiction writers and one for fiction writers). Here are the top five weapons for non-fiction writers according to the authors:

1. You

2. Your Books

3. Your Identity

4. Your Knowledge of Publishing and Promotion

5. Your Professionalism

It felt nice seeing some of the things I always say repeated here… that your marketing and professionalism and expertise are just as important (if not moreso) than your basic writing ability.

So what do you think of the top five? Do you think there are more important marketing weapons or tools for non-fiction writers, and if so what? Or do you think this list pretty much hit the nail on the head?

http://3bm.co/nwfdH0

About Jennifer Mattern

Jenn is a professional blogger and freelance business writer. She has worked as a writer since 1999, and began blogging in 2004. She owns All Freelance Writing as well as several other sites and blogs covering indie publishing, social media, and small business. She expects to release her first book for freelance writers, The Query-Free Freelancer, in 2012 and she is the author of the Web Writer's Guide e-book series.

Posted 1623 days ago by Jennifer Mattern
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3 Responses to Top Five Guerrilla Marketing Weapons for Non-Fiction Writers

  1. Rick Frishman says:
    August 31, 2007 at 9:00 pm

    I agree with your top five and I am so happy you like the book.
    Let me know how I can help you.
    In the meantime – I invite your readers to get a free present
    my new million dollar rolodex-
    They can get it at http://www.author101.com
    Best
    Rick

  2. Rick Frishman says:
    August 31, 2007 at 9:01 pm

    also- can you please add my blog to your blog roll
    http://www.rickfrishmanblog.com
    thanks

  3. Jennifer Mattern says:
    August 31, 2007 at 10:33 pm

    Thanks for stopping by Rick. Because I’m such a fan of the book (by my side at this moment as a matter of fact, b/c I was using it yet again earlier today), I will absolutely add your blog to the blogroll. :)