How Can I Write an Effective Sales Letter?

I received a question from Nikhil Bansal regarding sales letter writing today, and am posting this reader question a day early. I don’t condone the use of the traditionally hyped up style of long form sales letter, and general motivational copywriting tips would take much more than a simple Q&A post, so instead I’m going to offer these links to resources that may help you write more effective sales letters:

• The Sales Letter FAQ: Frequently Asked Questions About Sales Letters Campaigns
• Write Sales Letters Automatically
• How to Write an Effective Sales Letter for Your Business
• The Design and Format of a Sales Letter