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While a marketing calendar can be an important tool in book marketing, it can also help writers of all kinds promote their work more efficiently.

What is a Marketing Calendar?

A marketing calendar is a calendar (you can choose whether to make it monthly, weekly, or daily), where you lay out your planned marketing activities based on events throughout the year.

How to Create Your Marketing Calendar:

1. Look for special days, weeks, or months (holidays, etc. – they’ll vary based on where you live and where your target market lives) that would somehow apply to your book or style of writing.
2. Mark any that you feel you can take advantage of marketing-wise on your calendar.
3. Plan marketing tactics leading up to those events to take advantage of their “timely” nature, and mark those on your marketing calendar as well.
4. Review your marketing calendar regularly, and stick to it.

Related posts:

1. Freelance Writers – How to Create a Marketing Plan and Marketing Campaign
2. Free 2008 Writer’s Calendar
3. Create a Blog Feed for a Single Category in Wordpress
4. Weekly Writing Challenge: Create a New Revenue Stream
5. Marketing Tip: Article Marketing for Writers

About the Author: Jennifer Mattern

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Jenn is a professional blogger and freelance business writer. She has worked as a freelance writer since 1999, and has been an active business and niche blogger since 2004. She owns All Freelance Writing as well as several other sites and blogs covering PR, small business, and related topic areas. She is also currently writing a nonfiction book for freelance writers called The Query-Free Freelancer, and is the author of the Web Writer's Guide e-book series.

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