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Rick Frishman (a co-author of one of my favorite books on marketing for writers: Guerrilla Marketing for Writers) has put together a multi-part book publicity tool kit for BeneathTheCover.com.

The resources are excellent collectively, but I couldn’t find a nice way on the blog to navigate from one part to the next. So I thought sharing a comprehensive resource like this would be a great way to kick off the All Book Marketing blog.

Here are links to the various sections of Frishman’s book publicity tool kit:

• Inventorying Your Tools
• Media Lists
• Media Kits and the Web
• Press Releases
• Author’s Information
• Additional Items

I’ll be expanding upon quite a few of the subjects covered in the book publicity tool kit, especially in the PR / media relations capacity due to my own specialty in PR. Check out the series for an excellent overview on book publicity issues.

[tags]book publicity,book publicity tool kit,Rick Frishman,Guerrilla Marketing for Writers,book marketing,all book marketing,media lists,media kits,media relations,pr,publicity[/tags]

Related posts:

1. Book Marketing vs Book Publicity: What’s the Difference?
2. Example Media Advisory for a Book Publicity Event
3. Types of Book Virtual Publicity Tours
4. Book Marketing Begins Before You Write Your Book
5. Virtual Publicity Tours – Not Only for Authors

About the Author: Jennifer Mattern

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Jenn is a professional blogger and freelance business writer. She has worked as a freelance writer since 1999, and has been an active business and niche blogger since 2004. She owns All Freelance Writing as well as several other sites and blogs covering PR, small business, and related topic areas. She is also currently writing a nonfiction book for freelance writers called The Query-Free Freelancer, and is the author of the Web Writer's Guide e-book series.

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