As for distribution, it’s a bit trickier. At this point in time, I tend to prefer electronic press kits / media kits over hard copy materials up front or a press release alone. Press releases generally go to members of the media, bloggers, etc. pitching a news story (like sending a release to a local paper mentioning that you’ll be in town for signings or other events). When trying to secure host locations for a tour, I’d prefer a small media kit type of thing instead. It can be as simple as an email with a pitch letter (rather than a news release), links to high resolution photos of the author and cover art, past reviews or tour stops, and a link to the excerpt online. Then I’d offer to send hard copies of the photos, book, etc. depending on what you’re looking for (I’d send the book if you’re looking for an interview for example, but maybe just an excerpt if you’re looking for someone to host a book signing – all depending on what you have available).

Thanks!