Time really is money when it comes to choosing the best time to publish your book or e-book. If you time your book’s release well, you can get more publicity and build more sales. Here are some of the reasons why the timing of your book or e-book’s release can be important in your book marketing efforts:

• You can take advantage of industry issues in the news for some added oomph for your news angle / pitch. Not only that, but if your book is actually about a newsworthy event, waiting too long after the fact can severely hurt your sales potential (not to mention pitch potential with publishers before it’s finished).
• You can time a book during certain buying seasons that you book may be relevant to (back to school, Christmas, etc.).
• You can time your release in a way that gives you a competitive advantage (getting press just before your competitors’ big selling period to draw attention to your own work).
• You can more effectively manage your pre-launch book marketing and publicity campaign when your release is planned well in advance.

Choosing your launch date (if you have a say in the matter) is just as important as any other component of your book marketing plan. Invest your time in market research to find out when the best time to release your book might be.