You should be at a point now where your have a product written, edited, and ready to go. Now it’s time to get it ready for distribution by creating your sales page.

Reminder: Visit the official challenge thread to access all of the pre-challenge reading on e-book publishing, and for a running list of daily challenge tasks. If you can’t participate during these 14 days, you’ll be able to use the information in that post at any time later to challenge yourself as well.

Task Summary:

• Write your sales letter / sales page.

Today you’re going to write your sales letter and get it online (meaning if you didn’t get a domain / site / page etc. set up on Day One, you’ll need to do it now). There’s no right or wrong way to write a sales letter in the sense of long-form versus short-form sales letters, so your format is entirely up to you (and you can use any kind of sales page you want… you don’t even need a sales “letter”). The most effective type of sales page for your e-book will depend largely on your target market and what appeals (and doesn’t appeal) to them.

To help you make a decision as to a format for your sales letter, visit someplace like the Clickbank marketplace, and search for related e-books in your niche. You’ll be able to access their sales pages to use as models.

Here’s what you should be keeping in mind when writing your sales letter copy:

• Your sales letter should be action-oriented (less description; more verbs).
• Stories can help sell a product in a sales letter (you can incorporate testimonials in like this even if you don’t write in story form yourself).
• Your e-book sales letter should address benefits instead of features – tell the prospective buyer what need the e-book will fill, what problem it will solve, etc.
• Use headings / sub-headings and bullet points to help break up the text.
• Let people know why they should buy this information (or sign up for your list for a free e-book) from you. If you have special qualifications or credentials, go ahead and mention them.
• Highlight some of the main topics or points covered in the e-book. Refer back to your outline and finished e-book for this.
• Offer a guarantee.
• Offer extras – if you have something else you can give away as a bonus with purchase, do it. If you don’t, you can buy something related with resell / re-distribution rights if you want to offer a bonus.
• Add urgency – offer a special price, make a bonus available only for a limited time, etc.

You don’t have to use all of these tips (there are a few I don’t use personally). Decide what kind of image you want, and shoot for that. Look at it as a test… you can always change things later to try to improve conversions.