14 Day E-book Writing Challenge - Day Fourteen
January 31, 2008 – 1:34 pmCongratulations. Your e-book is written, edited, and ready for distribution. You’ve even created some sales and marketing materials. Now you’re ready to announce it to the world.
Reminder: Visit the official challenge thread to access all of the pre-challenge reading on e-book publishing, and for a running list of daily challenge tasks. If you can’t participate during these 14 days, you’ll be able to use the information in that post at any time later to challenge yourself as well.
Task Summary:
- Announce your e-book launch
There are a lot of things you can do to announce your e-book launch. Start by including a link to the sales page on your main page (if it’s on a larger, existing site), or linking to it from other pages.
If you prepared a press release, you can distribute it now to announce the e-book release. You can distribute your release for free using sites like PR.com, and by sending it to bloggers and others in your niche that may be interested in mentioning it.
You should have prepared a few articles as well. Add your sales page link to them if you haven’t already. You can post these to your own site or blog, article directories, a Squidoo lens, etc. The idea is to get some links pointing to your e-book sales page (or download page if you’re distributing it for free).
If you run a newsletter in the niche of your e-book, you can announce it there.
If you participate in forums related to that niche, add a link to your forum signature (if the forum allows it).
Add a link to your email signature if appropriate.
Announce it on your own blog with a dedicated post.
Buy banner ads, text link ads, PPC ads, etc.
Tell friends and colleagues about the release of your e-book.
Now is a good time to offer a few free copies to additional folks in the niche for reviews or more testimonials.
Spend some time today simply letting people know that your e-book exists and where they can get their hands on it. Your marketing certainly won’t stop after one day, but a good launch can teach you a lot about what’s going to work (and what isn’t) when trying to market to your audience.
Posts
3 Responses to “14 Day E-book Writing Challenge - Day Fourteen”
Jennifer, I just wanted to take a moment to thank you for this incredible series of posts! I’m still working through them, and they are so valuable to my ebook writing and marketing experience. The structure you’ve provided is nearly priceless to someone like me (first-timer), so…THANK YOU!
By Cindy on Feb 3, 2008
One quick question - I thought I read somewhere that you were considering offering this series in a free ebook format. Will you still be doing that? Thanks!
By Cindy on Feb 3, 2008
Yes. I’m expecting to be pretty swamped with work over the next week or two, but as soon as I’m able I’ll be compiling the 14-day posts and the pre-challenge posts into a free report that will be available to all email subscribers here on the site. I also want to wait and get some feedback after a few folks have had a chance to follow the plan, to include a story or two in there of how people made it work for them. I’ll be posting more about it probably Monday evening (as I’m still working through the last three days of the challenge on my own e-book over the weekend and Monday, b/c I had to take a few days off to work on moving issues out of town during the scheduled challenge days).
By Jennifer Mattern on Feb 3, 2008