Five Alternatives to Digg for Marketing Your Web Content

By on May 19th, 2008

by Heather Johnson

There was a time when a good Web content article had a fighting chance to make the front page of Digg. These days, the site seems to be heavily influenced by a small percentage of “power users.” This is the nature of the beast and, rather than complain or waste superfluous energy, it is time to find some new social bookmarking sites for content marketing. Below are five sites that still provide some decent traffic for the little guy.

  1. StumbleUpon – Although StumbleUpon has been a popular alternative for a while, it still provides a long tail of traffic with its unique metrics. One easy way to give yourself a legitimate boost from StumbleUpon is by starting a pay-per-click ad campaign with the site.
  2. Mixx – Although Mixx has yet to usurp Digg’s throne, it is a very similar alternative. The community at Mixx is smaller, which means you still have time to work your way up the ranks and make a name for yourself. Also, the vibe seems to a bit friendlier.
  3. kirtsy – This site was originally known as Sk*rt, though it recently changed its name to something decidedly less confusing for users. kirtsy is a niche social bookmarking site, as it is targeted to women.
  4. Propeller – Propeller is another bookmarking site that appears to be a Digg clone on the surface. However, the site is growing very popular and offers many original features. Backed by AOL News, Propeller isn’t likely to falter any time soon.
  5. reddit – This no-frills bookmarking site is similar to the popular del.icio.us, but the latter seems to commonly focus on tech articles. reddit, however, will cater to the needs of all Web content writers.

There are many marketing strategies when it comes to making your written work viral. However, nothing can bring in the numbers quite like a story on the front page of a popular social bookmarking site. As part of your online marketing strategy, you should always be networking on sites like the ones listed above.


This article is contributed by Heather Johnson, who regularly writes on the topic of credit cards. She invites your questions and writing job opportunities at her personal email address: heatherjohnson2323 at gmail dot com.

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About Jennifer Mattern

Jenn is a professional blogger and freelance business writer. She has worked as a writer since 1999, and began blogging in 2004. She owns All Freelance Writing as well as several other sites and blogs covering indie publishing, social media, and small business. She expects to release her first book for freelance writers, The Query-Free Freelancer, in 2012 and she is the author of the Web Writer's Guide e-book series.

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4 Responses to Five Alternatives to Digg for Marketing Your Web Content

  1. Great post and a good list of alternatives!
    Sharing with my audience now :-)

    Maria Reyes-McDavis

  2. In the end though only good relevant anchored backlinks will make a real difference: social traffic is notoriously untargeted

  3. Diana says:

    Thanks, Jenn. I’ve been wondering about Digg lately and these seem like good alternatives. I agree with Lissie about untargeted traffic, though. Any chance you can expand on how to attract more “appropriate” readers to your blog?

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