Marketing Templates and Worksheets for New E-book

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Based on feedback from readers here recently, I decided on the second e-book for the Web Writer’s Guide series – Marketing Your Web Writing Services.

This weekend I outlined the new e-book. As a part of that outline, I put together a list of all of the marketing templates and worksheets that may be worth adding. That list is below:

  • Full Marketing Plan Template
  • One Page Marketing Plan Template (from the first e-book)
  • Press Release Template
  • 4 Ps Worksheet
  • Proposal Template (a more thorough one than in the first e-book)
  • Query Template (a new version / template or the one from the first e-book)
  • Case Study Template
  • Measurement Worksheet
  • Abbreviated Marketing Calendar
  • Client Feedback Survey Template
  • SWAT Analysis Worksheet
  • Target Market Planner (more thorough than worksheet in previous e-book)
  • Virtual Publicity Tour Planner / Worksheet
  • Marketing Goals Worksheet
  • Email Newsletter Template
  • Project Brief Template
  • Sales Letter Template
  • Elevator Pitch Worksheet

I don’t know if all of these are going to make it into the final cut. I’d certainly like to know if you think any of these are “must-haves.” More importantly though, I’d like your feedback on what’s not in this list. Is there anything specific marketing-wise that you’d like to see a template for? For that matter, are there any specific topics you want me to be sure I cover in the e-book, that may not already be in the full outline?

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  5. Why Timing Matters When Marketing Your Book or E-book

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4 Comments on “Marketing Templates and Worksheets for New E-book”

  • 19 October, 2008, 18:03

    Hi Jennifer,

    I would have to say off the top that the query letter, calendar and email newsletter templates would be very useful.

    Wendy

  • 19 October, 2008, 21:32

    I agree. I think most new web writers don’t market because they just don’t know how. You’ll be providing some really valuable tools if you’re including everything you’ve listed.

  • 5 November, 2008, 11:20

    I’d LOVE to see info on the proposal template, query template, marketing goals template, and sales letter template – but that’s just me!

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