http://allfreelancewriting.com/2008/10/28/writers-resources/need-help-writing-headlines-get-a-swipe-file/ Your Freelance Writing Resource Thu, 09 Feb 2012 22:26:01 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://allfreelancewriting.com/2008/10/28/writers-resources/need-help-writing-headlines-get-a-swipe-file/comment-page-1/#comment-5363 Jennifer Mattern Tue, 28 Oct 2008 14:54:25 +0000 http://allfreelancewriting.com/?p=941#comment-5363 That's what a swipe file is designed to do - serve as inspiration to help you come up with ideas (and that <i>does</i> help with headlines). I'm not sure how inspiration wouldn't "help." If anything, it's much broader help than the headline templates I've seen, which are often just ripped out of ad copy books. Actual published examples instead show you how those formulas have been tweaked and used successfully, which is much better than anything else I've seen out there regarding headlines. That’s what a swipe file is designed to do – serve as inspiration to help you come up with ideas (and that does help with headlines). I’m not sure how inspiration wouldn’t “help.” If anything, it’s much broader help than the headline templates I’ve seen, which are often just ripped out of ad copy books. Actual published examples instead show you how those formulas have been tweaked and used successfully, which is much better than anything else I’ve seen out there regarding headlines.

]]> http://allfreelancewriting.com/2008/10/28/writers-resources/need-help-writing-headlines-get-a-swipe-file/comment-page-1/#comment-5362 isaac Tue, 28 Oct 2008 14:49:47 +0000 http://allfreelancewriting.com/?p=941#comment-5362 From looking at it, it seems like it would be more of an idea generator than actually help with headlines. From looking at it, it seems like it would be more of an idea generator than actually help with headlines.

]]>