I think you had two potential problems though:

1. It was given in the midst of the conversation, and there alone. It’s a good idea to mention it during the interview first, let people hear it, and then give it to them again (again spelled out) at the very end where they’re more inclined to be thinking “hey, I wonder what that site was again, and I hope they tell mention it again so I can write it down.”

2. I can’t say certainly that this was a problem, but I’m wondering if the audience simply wasn’t a good match to the site. While a hardcore fan of the subject matter might be willing to translate content (Spanish interview and English site), Average Joes are much less likely to do so – and it would really come down to the likelihood those hardcore niche fans would be listening at that time. I don’t know what’s normal over in Spain, but around 11am here, we’re often trying to finish up work-related projects prior to breaking for lunch, which is when we might be more likely to listen to the radio (and keep in mind, those listening while working can’t really give you their full attention – when you’re talking about travel and languages, I imagine their full attention really helps). :)

All of that aside, it’s quite admirable that you’ve learned 7 languages through immersion the way that you have. :)

I’ve actually been interviewed on the radio a few times, but it was about things unrelated to my blog. It’s true that air-time is very important. The link I gave on problogger was specifically about me and my blog, but a few months before, I was interviewed as a representative of <a href=”http://www.couchsurfing.com” and it was aired at 8:45am on a weekday on RTE radio 1, Ireland’s biggest national station. That was a big difference; I had friends call and email me and family members mention months later that they had heard me. Amazing exposure!! Pity I couldn’t have given my blog url then :P . The Spanish interview was at 11am (local time), and although that’s a good time I think the radio is much more popular for people to listen to in their cars on the way to work when it basically gets most of their attention. Sadly, interviewees we can’t pick the time we are to be interviewed (but if you are targeting a show, it should be during morning or afternoon rush hour!!) In reading the transcript (or listening to it if you understand Spanish), is there any way I should have dealt with the interview differently? I don’t think it’s possible to have given my URL any clearer; I said it, spelt it out, explained what it means, and then my interviewer repeated it twice!!! And yet, no extra hits… I don’t think recognition is applicable here because it’s for the Aragon region in Spain specifically. I used it mostly to show on my blog and increase credibility.

Obviously TV airing is a different story. I was on French Canadian TV, once again about Couchsurfing. That was at 6:40pm when people are typically home from work and relaxing in front of the box for the evening. I even had strangers recognize me in the street that week because of it!!! If anything, it gives more credibility to my blog mission that I can link to such media exposure.

Interesting tips – thanks again for specifically tackling my issue :D