So, theoretically, I’m someone who likes to read books. I’m capable of writing reviews on them. Then, it becomes possible for me to get those books for free provided I write a review. Does it need to be dishonest to the point where I say only good things and excluding the negative? That shouldn’t be necessary. I remember a novel I read when I was a teenager about a martial artist who took a gig on an infomercial on a kitchen item. Someone in the audience said to his master something to the effect that he was a terrible actor to which the master replied that he made the cutting device look easy, and that it was garbage. Or, in real life, there’s the fact that most movies are garbage. So, to ask the question, why is Harrison Ford in another crappy movie that’s a copycat of an endless stream of lousy Hollywood movies and virtually identical to everything he’s done excepting Indiana Jones and Star Wars? Surely he could get better gigs. The answer is simple: it’s his job. That’s how he makes money. Another way to put it, a garbage man probably doesn’t really like garbage, but that’s how he makes a living. What’s my point to all this? So what if someone writes biased reviews in order to receive products? Surely magazines have been doing the same thing for ages – whether it’s a camera magazine or a computer magazine – people are getting gifts from manufacturers, getting paid to write the articles, and often keep the goods that they received. How is this fundamentally different from a blogger following the same trail? Even doing it for free: think of Emily Dickinson – is she less of a great writer because she never ventured outside of her room to get paid for her work, which was immortalized thanks only to the people who marveled over her work. Surely these writers are not her equal, but it still makes my point that profit is not the only gauge of quality, and profit not the most important motive. Yet, I try to respect those whose primary concern is profit.

You might wonder why I’ve chosen to respond strongly to this critique of others. Well, the truth is that I hear this kind of thing from everyone about everyone else. A few years ago, a good journalist wouldn’t be caught dead writing for web. Bloggers were the topic of derisive commentary. Heck, for the most part, even if the writer had better academic credentials than the professor I was writing for, I still couldn’t use them as a reference simply for the fact that the prof had a prejudice against web writing and a penchant for those academic rags which are little more than small meanings wrapped with thick layers of megasyllabic vocabulary. And then, to discover that the one that they worshiped the most was a hack of his own: William Shakespeare, for whom they are constantly ooing and awing over, was himself a hack and knew it well enough that, if it weren’t for Bacon or whomsoever transcribed the dialogue of the plays, would have been lost with the closing of a show. It didn’t hurt that playwrights were ill thought of in his day.

No matter what level of writing you go to, there are always going to be snobs. Even I have that grain inside of me, which I constantly strive to put down because the reality is that I’m in no way superior to those who work for free, for small pay, or for those who are making seven or eight figures per year. Nor are the people who make those seven or eight figures per year ultimately better than those who are making a few dollars a day.

“If you really want to write for free doing music reviews, don’t do it for someone else – try starting your own site or blog.”
It’s unlikely I’ll be doing that. For the amount of ‘free time’ it would require to put up a blog, and then to build traffic – it’s simply too much. Between the full time job coming up at the end of the month (I wasn’t able to make a go of freelancing in the two months I pushed for it – so it’s back to teaching English), supervising my office (a telecommuting art director – that will be an experience), at best I’ll only be able to pursue part time freelancing. I will, however, start a blog about my third contract teaching English in Korea. I only need to contribute an article every two weeks to the music blog, and I don’t have to deal with finding new albums to review – though I’ve heard that Zero 7, a favorite of mine, is coming out with their fourth album, and it would be really cool to be the one to do their review.

In any case, I’ll let you know when my review of The Deep Dark Woods comes up on awmusic.ca.

But to address your questions / points:

1. Yes, it is in large part “who you know.” And as a freelance writer it’s also your job and responsibility to grow that network, filling it with influential people in the niche or industry you want to work in – not just relying on family and friends. Even top writers continually work to build and grow those networks. So in that sense, put more focus on that area, and you’ll likely find your business growing much quicker.

2. Content writers write to educate, inform, or entertain (such as reviews). Copywriters write to persuade (even when not overtly). Reviews aren’t the same thing as promotional content unless they’re written by someone like an author’s publicist as a “false” review strictly to include in a press kit or on a website for promotional purposes / hype. In the case this post addresses, we’re talking about bloggers, who in the vast majority of cases are actually content writers. And no, you don’t have to be paid for it to be copywriting (most copywriters I know also write their own for obvious reasons).

3. You’re confusing being nice and showing respect. I do not show respect to new writers by sugar-coating and putting a little happy face on everything. It’s far more respectful to be honest with them, whether or not they like what I say or how I say it (and I’ve had more than a few in similar positions to you over the years who disagreed with me up front who later came back to thank me for the wake up call when it finally sunk in – it’s not everyone’s cup of tea, but that doesn’t mean it’s wrong). But it’s still irrelevant to this post, where the only respect issue is between bloggers and their readers / followers, and how begging for or demanding free stuff from company PR reps doesn’t show respect to the reader in most cases – where the swag becomes more important than saying anything worthwhile. You twisted the intention of the post to free stuff as a substitute for paid blogging, and you’re making arguments that make no sense to the original points at all.

4. As for writing for free, you also missed something. While you were quick to jump on me or any blogger that calls out low-paying gigs for the garbage they are, it appears you haven’t bothered to look at exactly how much I and other bloggers in this niche have done to help writers in those situations move beyond them. We’ve repeatedly shown that it’s possible to build quality portfolios without taking those kinds of gigs. The information is out there. Again, many writers have thanked us for it. We’re not going to cater our blogs further to the writers who have it at their fingertips (something most of us starting years ago did not have) and do nothing with it. No one can help those who won’t first help themselves. If you like writing for free, go for it. That’s great for you. But don’t complain later when you’re not earning what you’d like to be or when it’s taking too long to get a career off the ground, and don’t complain about the people actually giving you that information on how to build a portfolio, network, market yourself, and build an image that attracts paying clients.

5. Not every article is meant to “give advice.” This is a blog. By their very nature, blogs are personality-driven – not strictly informational. People share their opinions and experiences as much as they give advice. If you don’t like that, then there are plenty of other sites out there to frequent that do focus on advice alone. That’s the beauty of the Web – if you don’t like one thing, you can pick up and find someone more to your liking fairly easily.

Does it make me feel good to berate people? That depends on the person I suppose. I don’t have much respect for the types of bloggers this post addressed – ones who put free stuff above all else. And yes, I do consider it necessary for people to speak their minds freely. I always have. I make a “pretty penny” doing it nowadays, but it’s no different than when I started out earning very little. The difference between a blog of your own and writing for someone else for free? The blog is a networking and marketing tool, and never something I mistook for a “gig” or substituted for billable hours when they weren’t contributing to the business. If you really want to write for free doing music reviews, don’t do it for someone else – try starting your own site or blog. It’s one of the few exceptions I noted in the article (which I assume you also missed somehow), where the free stuff isn’t a perk – it’s a necessary part of the job. You’ll also build a better name for yourself, and more visibility. On top of it, blogs are outstanding portfolio pieces, respected by most clients hiring for Web writing. Give it a try, and I doubt you’ll regret it.

I certainly don’t expect that you and I are going to suddenly start agreeing (when we weren’t really talking about the same things to begin with). But at a bare minimum, I do want to thank you for the lively discussion. You obviously have a strong personality of your own, and I hope to see you turn that into a blog to share your own thoughts. If you do, I also hope you’ll stop by and share the link with us (coming from a music PR background, and running an music webzine / blog of my own, I’d especially be interested to see anything you might put out in that niche). In the meantime, understand that people can disagree with what you say strongly, without actually disliking you or thinking less of you. It’s only as personal as you choose to make it. ;)

You know, since I opened my office almost 5 months ago now, I’ve gotten only a few simple paid gigs (for illustrations), both of which were through family. The fact is that in a lot of ways it’s about who you know. If I was a good tech writer on the level of my brother-in-law, I’d have work through him as well – but he’s so far above my head it’s pointless. If he was a creative writer with some books published, it’s not too unlikely that I’d be able to use his connections to follow through with those kinds of paid gigs.

Now, back to my point – a copywriter is simply someone who writes promotional materials for pay. In the case of this article posted above, it’s about people who have established some kind of audience online, and want to do reviews of products or services wherein the ‘pay’ is simply the product or service.

I really don’t care about kid gloves. I’m not in it to fight. Rather than turning noses up at other people, it would be wiser simply to show respect for everyone.

In any case, the reason I chose to ‘write for free’ was to establish credits beyond what my degree in English literature and professional writing has done – which is nothing at all. By participating in creating material for this guy’s website, I’m learning to approach artists, how to draft questions to ask them, and establishing a style. I’m doing something, which is better than nothing at all. Someone who wasn’t serious would be more likely to give up without much of a fight. I am in this for at least the next twelve months.

In any case, this article, much like the other I loosely referred to, is not giving advice – you’re just snubbing your nose at the work and motivation of other people who don’t fit into your cliche. Is it really necessary to do so? Did it make you feel better to berate other people? Do you get paid to do so, or is it just a hobby?

Second, you obviously missed the point here. We’re not talking about people who choose to write for someone else for little or no pay. We’re talking about people who write for their own blogs, who build their own audiences, who build trust with those audiences, and then who proceed to mooch free stuff pretending they’re legitimate and unbiased reviews, rather than having enough dedication to invest even a little bit into their own blogs – the people who join networks solely because they think being a blogger entitles them to swag.

Third, I’d love to know who that writer is you’re talking about. They’re spot on. If you want to write for free or crap rates, more power to you. But serious writers give serious advice about how to make a real career out of it – they’re not going to put on the kid gloves for the writers who don’t have enough business sense to cut it. If you were serious about making a living at it, you wouldn’t be writing for free .mp3s. You’d be writing for the money that, oh I don’t know, actually contributes to earning a living. Most people giving advice about freelance writing are giving that advice to actual freelance writers looking to earn that living, and like it or not many really do need a reality check – even if it stings. What you’re talking about is hobby writing, which is fine and good for what it is, but don’t confuse the two.

What I hate are people who are always snubbing their noses at others. There’s a lady who recently wrote an article disparaging folks who work for $1 per story. Later, she came down on rewriters. But we all have one thing in common: we like to write, and we have to make a living and do things that make our lives more fulfilling. Who is anyone to disparage others for pursuing their own way? If Tiger Woods can make millions off of sweat shops filled with child workers and be a hero, then how can people come down on folks who write for freebies? In the end, after all, they’re just copywriters for free stuff.

2. That said, I don’t think a network is necessary. I think doing your own homework to find relevant material is where bloggers (and journalists) should go. If bloggers are approached, even, they should still look into any party that wants to give the blogger free things, and make clear the expectations.
3. You’re right. Bloggers shouldn’t be blogging for the perks. They should be blogging because they have something to say. If I know the blogger is part of a network, that blogger will lose credibility in my eyes.

So a lot of journalists are being asked questions about their outlets and copy that they produce (which of course online can be checked much more easily). Some have even been declined a loan or not received an invitation because they aren’t high enough priority when the resources are tight.

Sad to say that the response from quite a few is a sense of outrage as if they are entitled to these things. The cause of this believe is decades of fulfilling every whim (even cars for holiday loans or weekends away with partners).

Do we really want to turn bloggers – and ourselves as bloggers – into self-important people who forget what they were in it for originally and are totally bereaved when the perks disappear?

I agree entirely that if it is appropriate and relevant, reviews are a good addition to a blog post (with transparency over the deal).

But never forget, this is a reciprocal arrangement – and if you aren’t delivering don’t whine when the “freebies” dry up.

I have received some “freebies” because of my blog and past podcasting, but it was never expected. My blog is very niche (knitting) and if I received a free pair of shoes I doubt very much i would blog about it. Getting something free doesn’t obligate you to blog about it (unless it said so or implied so in which case I would send it back). I think it’s nice when the person lets the readers know they got it free. I don’t object to it overall but too much of it and I get annoyed as a reader, and I think it would take a lot of work to “fake” it just as lies take a lot of work to keep up with, and often come back to bite you in the ass.

So as another commenter said, overall I think readers can tell if that is what is happening and it will have a negative effect on the blog, but occasionally it doesn’t bother me.

If it’s a blogger I’ve read for a while often I do have often come to understand their perspective, and have actually personally found some wonderful items via other bloggers. Hard to say if they got those items free or not. I read a twin mommy blog once and learned about munchkin snack pack thingies which I ADORE and have used so much sense I purchased off her review/recommendation.

I think most of the time if people get freebies that suck, they just don’t ever mention them.