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I’ve been considering some new options for the first Web Writer’s Guide e-book (which will likely determine distribution options on the second e-book in the series).

I’d like your thoughts before making any decisions. Here are the options:

• Keep it as-is (selling the complete e-book with worksheets and bonuses)
• Keep the current primary option, but also offer a worksheets-only option (this would be $17 rather than the full e-book for $37, and would not include the bonuses)
• Keep the current option, but also break down some of the most important content areas into shorter reports available individually for $5 – 10 each.

I’m leaning towards the second option right now, because it would be easier to offer an upgrade to the full-e-book for that than for someone who purchased various different smaller reports.

Basically, for the next e-book (which will be a workbook), I’m thinking about making the full marketing plan template and the full sample version available as a separate purchase for folks who don’t want the full workbook, and I want to test the whole upgrade issue before getting to that point.

Any thoughts on what might be most useful to potential buyers / readers?

(Side note: I’ll be releasing another free report tomorrow, so keep your eyes peeled for that!)

Related posts:

1. E-book Delivery Options
2. Get a Workbook Version of my E-book for Freelance Writers: Launched Today!
3. My Thoughts on E-junkie
4. Options When Setting up a Professional Website as a Freelance Writer
5. Online Pre-Launch Book Promotion Tools Right from Your Book

About the Author: Jennifer Mattern

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Jenn is a professional blogger and freelance business writer. She has worked as a freelance writer since 1999, and has been an active business and niche blogger since 2004. She owns All Freelance Writing as well as several other sites and blogs covering PR, small business, and related topic areas. She is also currently writing a nonfiction book for freelance writers called The Query-Free Freelancer, and is the author of the Web Writer's Guide e-book series.

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