Comments on: Freelance Writers – How to Create a Marketing Plan and Marketing Campaign

By: Edward Brinton

Edward Brinton — Sun, 25 Jul 2010 16:14:38 +0000

Hello Jenn;
I enjoyed and appreciated your article on marketing. May I make a suggestion? Most people get marketing and advertising mixed up or bundle them together. There is a very distinct difference. Advertising is “getting the word out” and marketing is “providing a means for an exchange” of goods for services. So, when creating a “marketing plan” I would suggest that people divide up the “advertising” and the “marketing” elements. In other words, if someone wants to run a banner ad on some relevant web site geared to their target market, they must not only make the decision to run the banner ad and where, but they must also think about and conduct research concerning what the correct message would be in order to effectively “get the word out” and lead their potential clients to make and exchange with them. These advertising and marketing necessities do lead to a bit more work needing to be done in the detailed planning, but that’s where working with an experienced advertising and marketing company can help. I really liked the fact that you also emphasized “tracking the results” of the marketing campaign, and I would also add “advertising” to that. (“Advertising and Marketing Campaign) Sometimes a single word change to your message can totally improve an advertising message and thus increase the amount of sales through the marketing process. Thanks again, all the best to you and your readers!

By: Writing Roundup « Jen’s Writing Journey

Writing Roundup « Jen’s Writing Journey — Fri, 12 Jun 2009 20:01:37 +0000

[...] Create a Freelance Marketing Plan and CampaignJennifer Mattern provides some good tips on marketing your freelance business. [...]

By: Jennifer Mattern

Jennifer Mattern — Thu, 19 Mar 2009 16:05:21 +0000

Sounds like you have a plan Julia. Best of luck with it. :) Just keep testing, and eventually you’ll find the perfect marketing mix for your target market.

By: Julia Borgini

Julia Borgini — Thu, 19 Mar 2009 15:52:58 +0000

Thanks for the reminder that I should be a little more structured in my marketing. Being a technical writer is such a niche market that I’ve got to figure out a way to get my name out there to people who would require my services. I’ve spent the last two weeks coming up with ideas, and I’m about ready to start implementing them.