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I don’t know about you, but June really isn’t my favorite time to think about marketing. For some people it’s because they’re busy thinking about spending some time outdoors or on vacation. In my case, it’s a case of the warm weather blues (when I finish my client work, especially on a gross humid day, I just want to be done for the day).

Still, we can’t slack off. Fortunately there are some things you can do this month to keep your marketing efforts strong, even if you do spend less time working on it yourself. Give these tips a try:

• Outsource simple tasks. For example, you might hire someone to submit a few of your older blog posts to article directories to build links to your site (make sure they include a resource box with the link).
• Let your clients do your marketing. Give them a simple incentive (like a free perk or future discount) to refer you to others in their network.
• Focus on the first half of the year. Not all marketing is active or aggressive. Some of it is just evaluation and decision making. While you’re sitting by the pool sipping your favorite summer drink, take a peek at your marketing plan from the beginning of the year. Get a basic idea of how you’re coming along towards your goals, and make some notes about adjustments you may want to make for the second half.

The key right now is just to stay on track. Figure out how you’re doing so far, plan ways to improve moving forwards, and enlist some help when needed. And of course, enjoy yourself!

Related posts:

1. Budding Relationships – Monthly Marketing Mix – May 2009
2. In Like a Lion – Monthly Marketing Mix – March 2009
3. Holiday Marketing – Monthly Marketing Mix – October 2008
4. Evaluation Time – Monthly Marketing Mix – November 2008
5. 2008 Monthly Writing Challenges

About the Author: Jennifer Mattern

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Jenn is a professional blogger and freelance business writer. She has worked as a freelance writer since 1999, and has been an active business and niche blogger since 2004. She owns All Freelance Writing as well as several other sites and blogs covering PR, small business, and related topic areas. She is also currently writing a nonfiction book for freelance writers called The Query-Free Freelancer, and is the author of the Web Writer's Guide e-book series.

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TAGS: monthly marketing mix