How Not to Hire Freelance Writers and Bloggers
On Mondays I usually post a list of freelance blogging jobs here. Today though I found myself somewhat disgusted by the blogging jobs I found. Based on those ads and their requirements, I wanted to offer a few tips for those considering hiring freelance writers. Here’s what you should not do in your job ads (and why):
- Don’t ask for custom samples unless you’re paying for them. – Working as a freelancer doesn’t mean we work for free. If you want a freelancer’s time, pay for it. If you want a sample before hiring them for long term work, you have two options to do that. First, you can review their past portfolio pieces to see if their style fits your needs (the most common route). You could also hire them to write a single article (or whatever you need) up front as a test, and then make a long term hiring decision based on that. Asking for free custom work on the hopes of being hired is completely unprofessional and inexcusable.
- Don’t act like you’re hiring a full-time employee. - I’m shocked by how many people request formal resumes and such from potential freelancers. What’s worse though is that today I saw a company asking for things like cumulative GPAs. Folks, these traditional requests are fine if you’re hiring an employee. They’re often completely overboard when hiring someone for short-term per-project gigs. Instead look at their portfolios. Their work will speak for itself. (And frankly, there’s no reason you need someone’s GPA to hire them as a part-time, freelance blogger. That’s just silly and makes a bad impression – this particular advertiser came across as absurdly demanding for example with their list of requirements.)
- Don’t tell us what you think is normal or standard pay. - For starters, you’re sure to be wrong. Beyond that, you just look foolish and inexperienced when you tell writers that the standard rates should be $5-10. Get real. If you can only afford to hire amateurs or hobby writers, that’s fine. But don’t waste your time (or ours) trying to justify those rates as anything more than what they are – token pay.
- Don’t tell freelancers how to manage their clients. - Frankly, you don’t have the right to do this (in the US at least). One ad I saw today emphasized that while the writer would be allowed to take on other clients (not that the writer needs their permission), they would have to be their primary client. Um, that’s not how it works. You’re a client. So are their other clients. It’s up to the writer to decide when to work for each, how to work for each, and how to prioritize their time. Clients can’t control these things without bordering on an employer / employee relationship (and if they try, they can end up subjected to taxes and other expenses on the writer’s behalf because of demanding an employee-style relationship). It doesn’t matter if your project is estimated at 30 hours per week. That doesn’t mean you’re a primary anything. Maybe that writer works 60 hours per week. Or maybe a client they work with 10 hours per week pays them several times as much. Only the freelancer gets to determine their priorities. Their responsibility is simply to deliver their work as promised by their deadline. Anything else is out of your hands, and shouldn’t even be discussed in a job ad.
I really can’t understand why some people think it’s alright to be overly demanding, especially when many aren’t compensating fairly to begin with. Those looking to hire freelance writers should spend a bit of time understanding the differences between contractors and employees, the market and real rates paid to these professionals (not just what you see advertised on Craigslist), and some need a basic dose of reality (Would they ask an employee to work for free first? Unlikely, and probably illegal).
Writers, the best thing you can do is pass up opportunities expecting too much for too little. Don’t allow others to control you. Don’t work for free in the hopes of getting a paying gig (it’s the equivalent of paying to be considered for a job). And for goodness sakes, respect yourself enough to hold out for the clients who are going to respect you. There are plenty of them – you just have to work a bit harder in the beginning to find them (and it’s worth it!).
About the Author: Jennifer Mattern
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Great post. So much so, that I tweeted and facebooked it for all my writer friends to read.
Thanks, Jennifer. I linked to this from my blog, which is aimed at clients and prospective clients.
It is ironic that you posted this article today. I heard back from a prospective client who requested free samples. I already submitted published samples, so I inquired how much I would be paid for them. Rather than re-hash as to why I would not submit free samples, I placed a link to this article and requested that they read it.
I doubt if I will hear back but you never know.
Thanks again as this came just in time!!!
I’m going to start sending this to every single employer on Craigslist.
Clint, I was thinking the SAME thing! For every absurd request, we should send this post out to the listed email address.
Thank you Jennifer, for voicing this on behalf of all of us.
Wendy
[...] June 29, 2009 · Leave a Comment Over at one of my favorite writing websites, The Freelance Writing Jobs Network, there’s a discussion going on about whether writers should respond to job ads that require them to produce a bunch of new (and free) writing samples to be considered for the gigs. Here’s where the discussion got started: One Job Listing You Should Not Apply For. Jennifer Mattern makes some excellent comments on this topic on her blog All Freelance Writing today too: How Not to Hire Freelance Writers and Bloggers. [...]
Clap, clap, clap.
I, too, just linked back to this article on my blog because I had just ranted and raved about employers wanting free sample articles from prospective writers. And I love the term “token pay” for those piddling $5 per article payments that so many people seem to offer these days. I made $5 per hour folding t-shirts at the Gap in 1994, and I expect and deserve much better payment for my writing.
[...] read this piece at All Freelance Writing and nearly wept with frustration and joy. At some point we’ve all said something like this, [...]
Unfortunately there are all too many writers willing to comply with these terms and worse. This is a great article – I tweeted it and will link to it from OnText.com this week. I’m not sure we can fix this problem, but at least we don’t have to sit and be quiet.
mkp
htto://www.ontext.com
I always thought requiring a resume on a part-time gig was a little bit too much. Pffft. I’ll just apply to jobs asking for resumes anyway and demonstrate the work I can do. (Besides, I’m not very good at resume writing anyway :V )
Amen to that! Thank you for voicing what the rest of us feel and know. I think some clients really need a lesson in respect. This speaks to all of the major issues most freelancers come across at one point or another.
Flipping heck – I think I’m lucky to have got most of my freelance work thru contacts that don’t deal with this level of crap – or even formal contracts! Tell me how to manage my clients – I don’t think so – that’s why I work for me and just me!
[...] How Not to Hire Freelance Writers and Bloggers Jennifer Mattern weighs in on some further practices that make the hiring process a bit unwieldy for the average freelancer. In particular, the idea of writing a custom sample can be a bit much. The life of a freelancer is spent on so many different non-writing tasks, that our writing time really needs to be reserved for billable projects, not spec work. [...]
Brilliant article, Jennifer.
Perhaps freelancers should start to ask for credit scores from prospective clients? As a sample from them that they will pay the future invoice…:-)
I just wanted to pop in and say I’m glad to see so many people agree (although I may become one of the most hated among the various client markets if you actually send them here lol). That’s okay though.
Interestingly, I didn’t know when I wrote this that it was going to be such a timely issue. I found out after the fact at least two other big blogs in the niche talked about similar issues this week. Apparently I’m far from the only one fed up by the demands in ads these days. Thankfully I don’t have to deal with things like this with my own clients, but I truly feel for those who do!
[...] at All Freelance Writing has a fabulous post up about how not to hire freelance writers. It sums up everything writers have encountered with unreasonable ads and expectations. Do check it [...]
Great article. I have turned down a large amount of work for the reasons you mention.
Freelance writers are professionals and should think of writing as a business; and also value themselves.
I have hopes and dreams of starting a political blog. I would love to hire freelance writers for occaisonal articles, but I have no idea what this costs or how to go about finding the journalists. I will continue to read through this site, but would be thrilled with a general idea of what to expect.
Daniel, unfortunately with freelance writing there’s really no such thing as a “general idea of what to expect.” Things vary wildly depending on exactly what you want. For example, you’ll find plenty of bloggers happy to write for $5-15 per post, but they probably aren’t journalists — just Web content writers (and at those rates rarely specialists). If you wanted someone active in the political scene who could blog from an insider’s view, and they’ve been a political journalist for years, then you’re going to pay much, much more (could be a few hundred per post, could be $.50 per word, $1.00 per words — it all depends on who they are and what they bring to the table). The best thing you could do as a prospective client is simply understand that going in (don’t expect top notch, well-researched and detailed work at $15 for example — it’s not going to happen). You need to set a pay level you’re comfortable with budget-wise and then set your hiring expectations based on that. You could pick up a copy of Writer’s Market perhaps. Look through some political publications, online and off, and see what rates they’re paying for pros in the niche.
Beautiful post! I know you made it a while ago, but it’s very important – I cannot tell you how appalled I was when someone suggested I write for textbroker.com today… I wanted to laugh and cry at the same time. I hope everyone in search of a freelance writer gets the chance to read this! Thank you for writing it.