By on 18th September, 2009Filed in Marketing
Jenn is a professional blogger and freelance business writer. She has worked as a freelance writer since 1999, and has been an active business and niche blogger since 2004. She owns All Freelance Writing as well as several other sites and blogs covering PR, small business, and related topic areas. She is also currently writing a nonfiction book for freelance writers called The Query-Free Freelancer, and is the author of the Web Writer's Guide e-book series.
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Just a short post for you today — we’re simply picking up where we left off yesterday by continuing with your short e-books / reports.
Background
Remember, this report is designed to lend you some credibility / authority status in your niche or industry. Keep that in mind as you move on with the bulk of the content today. You should be educating or persuading the reader, and keeping enough of an edge to the content that it’s not going to be same old, same old to readers. Give them something fresh whenever possible.
Exercises
- Pull out the body outline / notes you put together yesterday.
- Open up the e-book / report document you also created yesterday.
- After your table of contents, start writing the main body content of the report. As I noted yesterday, it will be around 3 – 3.5 pages long. If you broke it up in outline form, think of it as writing a couple of short articles if that helps you get through it quickly (just make sure they transition well into each other). Do not write the e-book introduction or conclusion today. We’ll pick up with that on Monday.
Related posts:
- 30 Day Marketing Bootcamp for Freelance Writers – Day 21
- 30 Day Marketing Bootcamp for Freelance Writers – Day 14
- 30 Day Marketing Bootcamp for Freelance Writers – Day 12
- 30 Day Marketing Bootcamp for Freelance Writers – Day 20
- 30 Day Marketing Bootcamp for Freelance Writers – Day 15
About the Author: Jennifer Mattern
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I decided to approach this a bit differently. I basically wrote a short humor ebook. The thing about humor is that you can’t really “pitch” it. It has to be executed for someone to judge if they like it or not. That being said, I’m hopeful that my short little humor ebook can be used as a solid piece to sell my services to my targer market.
…though now that I think about it, maybe I should’ve written it about video games or something :V
It’s not a bad idea. But remember… when you’re writing something to convey authority, it’s best to write about your area of expertise. Samples of your style of writing in the specialty area are more for your portfolio. In your case, for example, you could have done a short report on how humor can improve sales copy conversions or 10 tips to inject humor into a blog if you’re not a naturally funny person. Those are the kinds of things you’d want to use to supplement the samples / portfolio pieces, so keep that in mind if you decide to do another one in the future.
That first report idea was actually my first concept, but then I wondered if that would work for me, given the context of my blog. I really like the second idea, though, so I will probably have to steal it :V I’ll see if I can draft it up this week. If not, it’s a good thing to focus on for next week’s Big Marketing Goal.
Haha, steal away!