Thank you for sharing that piece of information (PPC). I’ve received free coupons to try out google ads (I think they are pay per click), but never imagined that it would help me as a writer. I may have to give that a go before the next anticipated slow time. Sounds like a good thing to experiment with provided I put a cap on it and land a client or two.

If anyone else has ideas that would cost $ for marketing and that pay off for writers, feel free to share.

Other marketing costs could be advertising in reunion booklets or yearbooks (I target insurance agents remember :)), banner ads, business cards (design and printing), time off for networking events etc.

Another budget buster can be taking time off from client projects (with pay) to create a marketable items such as a white paper or ebook. You lose profits while creating and then if you use it for marketing, you’ll need to set up a landing page or copy of some kind to promote it which can be expensive if you can’t do that yourself and then you can incur additional expenses if you pay affiliate commission on sales or leads to the book or (again) for PPC traffic for exposure to the book.

:-D