Weekly Coaching Update – Stacey Abler – June 13, 2010

By on June 13th, 2010

Time to check in with one of our favorite former content mill writers, Stacey Abler. Here’s what she’s been up to during the previous week, and where she’s going this week:

What’s Stacy Been Up To?

  • She finished up a press release project — the project we mentioned last week which was the first she landed from a prospect finding her through her business writing site — Top Business Writer.
  • The client she landed the $.30 per word gig with was happy with her first piece and ordered another for this month. After this month, Stacey is expecting that to become a regular gig of four articles per month.
  • She pitched her original client we mentioned here (blogging) and landed at least one article this month — she’ll discuss more with the client later (he’s currently busy traveling outside of the country).
  • Stacey continued pitching and has made a few new contacts (including possibly doing some volunteer writing for the USO for exposure’s sake — and as you might remember while I’m very against writing for free for unknown site owners, I strongly encourage it for high exposure pieces with well-respected organization — generally nonprofits — as long as it’s worked into your marketing time and not used to replace billable hours). Another was a project pitched to a magazine, but that as a long wait time on responses, so we’ll follow-up on that down the road if she hears anything.

Overall, it looks like Stacey’s again going to exceed her former content mill average monthly income. Congrats Stacey!

What’s Next?

  • Now that Stacey’s well on her way as far as pitching clients in the interim, it’s time to get back to platform-building. I’ll be sending her a list of “assignments” for the week on Monday which will focus on keyword targeting and link-building.
  • She also has a few follow-up contacts from her previous pitching which she’ll deal with early in the week.
http://3bm.co/rmAEqq

About Jennifer Mattern

Jenn is a professional blogger and freelance business writer. She has worked as a writer since 1999, and began blogging in 2004. She owns All Freelance Writing as well as several other sites and blogs covering indie publishing, social media, and small business. She expects to release her first book for freelance writers, The Query-Free Freelancer, in 2012 and she is the author of the Web Writer's Guide e-book series.

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8 Responses to Weekly Coaching Update – Stacey Abler – June 13, 2010

  1. Kylie says:

    Nice work, Stacy!

  2. Cathy Miller says:

    Way to go, Stacy! You go, Girl!

  3. becky says:

    Great job, Stacy!

    Thanks for continuing to post these, Jenn. It makes me wish you were coaching me, too AND it gives me ideas on what I also need to do to improve.

    • The plan as of now is to keep continuing until Stacey’s moved from part-time to full-time income as per her second goal. I might put out another offer at that time just to prove that the success it repeatable and not a “dumb luck” kind of thing. We’ll see. :)

      • becky says:

        Thanks, Jenn. These overviews have been a big motivation for me to revamp my site and continue to look for better work. So thanks to you both for sharing.

  4. Stacey Abler says:

    Thanks all.

    Things are going well. I received another inquiry directly through my site this morning. *fingers crossed*

    • Congrats! I’m so glad to hear your platform’s working out so well already, especially since there really hasn’t been a huge push towards SE traffic yet. Fan-friggin-tastic. :)

    • becky says:

      That’s great, Stacy! I’m hoping to work towards getting inquiries through my site, which is why I’m overhauling it right now. Hope that inquiry leads to something for you!