By: Emma-Julie Fox
A man will turn over half a library to make one book. ~ Samuel Johnson
When inspiration turns elusive, writers have a hard time stringing words together. For freelancers though such dry spells can become troublesome, especially when there’s a looming deadline! So, how do you deal with these periods of no-inspiration?
How to Find Blogging Inspiration
Here are some solutions for this problem, and tips on how and where you can come up with ideas for your blogs and articles:
1. Read other blogs.
Reading gives you insight on what subjects people read the most, comment on the most, which ones spark debate and long conversations, and so forth. You also get to learn more about your niche, which is always a good thing.
Don’t turn your nose up at lessons you can learn from your competition or that of your client (as the case maybe)! Besides, while reading other people’s work, you may be inspired to write about the subject from a different angle, include things that you feel were forgotten and should have been mentioned by the other bloggers/writers, or develop an idea about a different subject altogether.
2. Have a regular or weekly feature.
Many blogs have special names for every day of the week. If you are managing a blog for a client, you may encourage them to create regular or weekly features.
A book reviews blog, for example, has delegated Fridays as Freebie Fridays since it posts free ebooks from Amazon and other distributors. You can come up with something similar for your client’s blog, one that suits its theme of course.
There are three advantages here too. First, the blog’s readers will know what to expect during those days and will eagerly look forward to them. Second, the blog will constantly be updated (a heads up for search engine crawlers) even if your client doesn’t publish any article during the other days of the week. Third, you will be guided on what to write about even if you’re having a burnout yourself.
3. Figure out what interests your readers.
If you manage a popular blog with a huge fan-following, you may ask the readers directly what they’d like to read about. The other option is monitoring your client’s social media polls or tracking similar polls run by their competitors.
4. Use Google Alerts.
This is a useful little strategy. Instead of searching for topics and niche updates yourself, let them come to you. It’s easier and more convenient since you can read all of them right from your inbox.
For instance, if you need to write regular posts about social media, you may set up Google alerts for the following keywords:
- Social Media
- Facebook Marketing
- Twitter Marketing
- Linkedin Marketing; etc.
5. Look over your keyword research.
Keyword research helps you find out which keywords/topics people are searching for at present, regardless if they are directly related to your client’s niche or not.
There are bound to be words and phrases that will leap out at you, giving you ideas on what to write about. As an added plus, you’ll be using popular keywords and phrases that can also help give your content a leg up in the search results.
For example, let’s say you discover that the keyword ‘weight loss ideas’ drives thousands of user searches, your client, however, owns a bottled water business. Now, weight loss may not be directly related to your niche, but you could create a blog post about how drinking water can help people lose weight.
Explore Different Blogging Sources
You can also get blogging ideas from the most unexpected places. Sometimes ideas will just pop in your mind while you’re walking down the street, or when you’re sitting at a sidewalk café or at the mall and just observing people. There are amazing ideas waiting for you everywhere, you just need to recognize and acknowledge them. Here are some other sources for creative ideas:
- Newspapers, Magazines
- Social Media
Basically, anything that piques the interest of the people can be an excellent topic of discussion. You don’t have to concentrate on a specific fad. You can just use it as an example, or write about the existing parallels between today’s trends and the main subject of your blog.
It is an age-old strategy in article writing that’s used to entice readers and help them get a clearer understanding of a topic that’s unfamiliar to them.
Don’t Make It Too Hard on Yourself.
Sometimes the reason why you run out of ideas in the first place is because you set very high standards on your blog posts. While there’s nothing wrong with maintaining excellence and content quality, it will unfortunately set narrower boundaries for you and limit your elbow-room for wackiness and creativity.
The more conversation and buzz your content generates, the happier your client will be. It’s a known fact that happy clients get freelancers a lot of referral business.
About the Author
Emma-Julie Fox writes for Pitstop Media, a Vancouver based SEO company. Pitstop Media has been helping businesses across North America successfully increase their search visibility. If you want to invite the author to guest post on your blog please contact www.pitstopmedia.com