Category Archives: Marketing

Now that 2013 is underway, there is no better time to get serious about growing your business. You should look at the new year as a fresh start. You should consider this your time to shine. Although prospecting for new business is always important, you can continue to grow by offering an expanded line of services to current clients. During the month of January, you should set the goal of asking each client the following question: what do you need in the new year? Some will tell you that your current work arrangement is just fine. Others, however, may open …

The holiday season is a great time to connect with current and past clients. No matter if you do so on the phone, via email, or even in person, this is one time of the year when you should reach out to every current and past client. While job number one is to wish them a happy holiday season, this is also a great opportunity to market your services. Here are three tips for getting started: 1. After discussing the holidays, you can touch on the client’s needs for the upcoming year. This is a great time to let them …

There is no better time than December to create a fresh marketing plan. This will allow you to “hit the ground running” when the new year arrives. But doesn’t it take a lot of time to create a marketing plan? Although you should spend significant time on this task, it doesn’t have to set you back several days. If you stick with the basics, you can have something solid in place without any delay. Since your marketing plan will naturally evolve over time, all you need right now are the basics. Below are three details to focus on: 1. Come …

There is no denying the importance of marketing your freelance writing services. Your goal is simple: to inform as many people as possible of what you have to offer. The further your reach the better chance you have of success. Although marketing is a big part of your business, you are likely aware that it is costing you both time and money. While there is nothing wrong with this, it is essential that you track your return on investment. If you don’t know what you are getting in return for your efforts, you may be wasting time and spending money …

In a perfect world, every cold call would lead to a sale. Of course, if you have ever used this marketing strategy you know that the world is anything but perfect. For this reason, you are going to run into a few obstacles along the way. Commonly, you will have one conversation with a prospect and then be asked to call back at some point in the future. Sometimes the person will tell you when to call, such as next Friday at 2pm. Other times, you will be asked to reconnect in a “couple of weeks” or some other unspecified …

Do you have a marketing plan in your head? Do you complete marketing related tasks, day after day, without any real organization? If you answered yes to both of these questions, you are in the same boat as many freelance writers. It is true that any marketing is better than none at all. However, an organized plan will go a long way in helping you achieve greater success. By organized, I mean a plan that is written down and complete with all the necessary details. Here are three benefits associated with having a “hard copy” marketing plan: 1. You can …

There are many reasons why freelance writers often times overlook cold calling as a viable marketing method. While some people are frightened at the thought of picking up the phone and making these calls, others shy away because they don’t feel as if they have enough time in their schedule. Let’s take a closer look at three of the best ways to save time as you cold call a large batch of prospects: 1. Make a list before you ever make a call. I start out with 25 to 50 company names and phone numbers. No matter if you write …

You could spend several hours each day cold calling prospects. You could send out hundreds of letters to editors. You could send cold emails until your fingers are ready to fall off. But guess what? If you don’t have somewhere to send these prospects you are spinning your tires. In other words, you need a professional website for your freelance writing business. Sure, you can get by without having one but in the long run it can really help take your career to the next level. For many years, I relied on several websites to explain my services and attract …

Some freelance writers spend a lot of time sending query letters via snail mail to editors. Although this is a great way to drum up new business, there is something else I want you to think about: traditional direct mail. This could be anything from post cards to sales letters. Rather than send these pieces to an editor of a publication, you are instead focusing on corporate clients. From small local businesses to larger nationwide operations, if you get your mailer in front of the right person you may be surprised at how well it converts. Let me be upfront …