I don’t know about you, but June really isn’t my favorite time to think about marketing. For some people it’s because they’re busy thinking about spending some time outdoors or on vacation. In my case, it’s a case of the warm weather blues (when I finish my client work, especially on a gross humid day, [...]
Jodee has a good post up at FreelanceWritingGigs.com asking
“how much does talent matter?” in freelancing writing. The fact is that there are many talented writers out there who just can’t cut it as freelance writers. Talent won’t get you there–certainly not alone.
She brings up some of the skills you need beyond basic writing ability to [...]
When you’re building your writer platform and visibility, you’ll likely turn to the Web at least in part. Interviews, guest posts, and virtual publicity tours on others’ blogs can be a great way to get started.
If you’re unsure about how to choose the best blogs to target in your blogger outreach, sign up for my [...]
With spring in full bloom and summer on it’s way, May is the perfect time to get out more and take a fresh approach to marketing your freelance writing services.
This month’s monthly marketing mix focuses on networking. Here are a variety of things you can do during May to further your writing business and grow [...]
I’ve been a part of an interesting conversation on freelance writing (specifically on the Web) at the DigitalPoint forums recently, and I think it’s a topic worth talking about here. In short, it started with a member asking why buyers always seem to be looking for “cheap content” there instead of quality.
Then came calls for [...]
It’s much too easy to forget about marketing our writing services to someone once we’ve landed them as a client. However, sometimes all it takes is a reminder or a little nudge from you to bring in even more work. Here are five things freelance writers can do to keep existing clients coming back for [...]
As a freelance writer, your website can go a long way towards attracting clients in your target market. But is yours currently doing that? Or is it costing you work?
When I look to hire a service provider for anything (whether for my business or personal needs), I like to check out their website first to [...]
Today let’s very briefly go over some common components of the author (or book) media kit – in other words, what you should include. While most of these will work for a hard copy media kit / press kit, let’s focus on online author media kits (those in newsroom formats on your website or downloadable [...]
Most authors and publishers these days understand that online book promotion is important, whether for a new release or encouraging sales of existing titles. Blogger relations can play a significant role in the success, or lack thereof, of your online book marketing efforts.
Blogger relations is a topic somewhat regularly discussed among PR and social media [...]
Angela Booth had a great post recently that you should check out: Sell Your Writing: Create a Marketing Campaign.
She tackles marketing in a way I really love, because I think it addresses the fears many freelance writers have about the actual act of selling their writing services.
She offers a reminder that marketing doesn’t mean you [...]
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