Archive for the ‘Publicity / Marketing’ Category

Book Marketing Blog is Back

Friday, April 25th, 2008

Just a very quick note to let you know that All Book Marketing is officially back on track today. It's one of those blogs I'd been meaning to bring back for a while, but I hadn't felt terribly inspired until today. Anyway, today's post is about building relationships with your ...

Should Freelance Writers Set up a Squidoo Lens?

Monday, March 10th, 2008

Today I'm going to cover a recent reader question from Diana Bocco about Squidoo lenses, and whether or not you should take the time to create one to support your freelance writing services. Question: A lot of writers I know are using Squidoo and saying I should definitively have a page there. ...

A Trick for Finding High Paying Web Writing Gigs

Thursday, January 10th, 2008

Here's a trick that just occurred to me tonight while getting the next freelance writing jobs post ready for All Freelance Writing (I haven't tried it myself yet): 1. Go to a site where you can find freelance writing jobs. 2. Search for the term "freelance writers." 3. Now, instead of just looking ...

Cold Contacting Prospective Clients

Saturday, December 29th, 2007

Cold calling or emailing prospective clients to offer your services can be an effective way to bring in business as a freelance writer. However, many writers are turned off by the idea because they lack confidence. I haven't used cold contacting in quite some time, because I've been kept pretty busy ...

Free Press Release Writing Guide

Wednesday, October 31st, 2007

I've launched two new sites in the last two days, the first being a new blog at Jentrepreneur.com and yesterday's being a free press release writing guide at FreePressReleaseWriting.com (and no, the e-book at the top isn't the "free guide." It's just the latest resource that happens to be posted. ...

List of Writing Forums Where You Can Promote Your Writing

Monday, October 15th, 2007

Knowing where to market your writing can be as important as knowing how to market your writing. So this week's marketing tip for writers is a collection of writing forums you can visit to promote your books or writing services. Just remember to follow the rules of each forum, and ...

Add Your Author Website for Free!

Friday, October 12th, 2007

In addition to my new book marketing blog, I've launched a book marketing directory with AllBookMarketing.com. The directory includes a section for author websites (authors of books or e-books being sold; not other types of writers at this time - sorry). I'll also be adding a section later today for book ...

Marketing Tip: Write a Marketing Plan

Monday, October 1st, 2007

Don't make the mistake of ignoring a marketing plan as a freelance writer. Some people look at a marketing plan as a waste of time, because they'd rather just jump into every marketing tactic they can think of. There are a few problems with that: They may not be differentiating themselves ...

Marketing Tip: Become an Authority

Monday, September 24th, 2007

Becoming known as an authority source or expert in a niche is quite possibly the best thing a writer can do for their career marketing-wise. Here's why: 1. More trust and credibility 2. More word of mouth referrals 3. More respect often equals the ability to charge higher rates

Marketing Tip: Create a Marketing Calendar

Monday, September 17th, 2007

While a marketing calendar can be an important tool in book marketing, it can also help writers of all kinds promote their work more efficiently. What is a Marketing Calendar? A marketing calendar is a calendar (you can choose whether to make it monthly, weekly, or daily), where you lay out your ...