Archive for the ‘Publicity / Marketing’ Category
Monday, October 15th, 2007
Knowing where to market your writing can be as important as knowing how to market your writing. So this week's marketing tip for writers is a collection of writing forums you can visit to promote your books or writing services. Just remember to follow the rules of each forum, and ...
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Friday, October 12th, 2007
In addition to my new book marketing blog, I've launched a book marketing directory with AllBookMarketing.com.
The directory includes a section for author websites (authors of books or e-books being sold; not other types of writers at this time - sorry). I'll also be adding a section later today for book ...
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Monday, October 1st, 2007
Don't make the mistake of ignoring a marketing plan as a freelance writer. Some people look at a marketing plan as a waste of time, because they'd rather just jump into every marketing tactic they can think of. There are a few problems with that:
They may not be differentiating themselves ...
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Monday, September 24th, 2007
Becoming known as an authority source or expert in a niche is quite possibly the best thing a writer can do for their career marketing-wise. Here's why:
1. More trust and credibility
2. More word of mouth referrals
3. More respect often equals the ability to charge higher rates
Posted in Publicity / Marketing | 2 Comments »
Monday, September 17th, 2007
While a marketing calendar can be an important tool in book marketing, it can also help writers of all kinds promote their work more efficiently.
What is a Marketing Calendar?
A marketing calendar is a calendar (you can choose whether to make it monthly, weekly, or daily), where you lay out your ...
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Wednesday, September 12th, 2007
Press releases can be an important component of a book publicity campaign. Here is a free sample press release template which you can use to announce the launch of a new book. Each section of the book launch press release template offers an explanation of the type of content or ...
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Monday, September 10th, 2007
Advertising your writing services on writing forums may seem like a natural marketing activity to bring in freelance writing clients, but it probably won't be the most effective way to harness forum postings to bring in gigs. Here's why:
A forum for writers to network won't necessarily be overflowing with clients ...
Posted in Publicity / Marketing | 3 Comments »
Monday, September 3rd, 2007
If you're a writer of any kind, it's likely that you're familiar with article marketing. But are you using it effectively? Here's what article marketing can do for you if you go about it the right way:
It can help you sell your book.
It can bring in clients for custom work.
It ...
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Sunday, September 2nd, 2007
Writing a letter to the editor of a publication (newspaper, magazine, or even online publication) can have several benefits:
Direct exposure / publicity
Helps build your reputation as an authority source or expert on a subject
Provides a networking opportunity between you and editors
This week's writing challenge is to start using this often-neglected ...
Posted in Publicity / Marketing, Writing Challenges | 2 Comments »
Thursday, August 30th, 2007
I'm rereading Guerrilla Marketing for Writers by Jay Conrad Levinson, Rick Frishman, and Michael Larsen (yet again... it's one of my favorite books), and the ranking of the top 100 guerrilla marketing weapons for writers caught my attention (they have a list for non-fiction writers and one for fiction writers). ...
Posted in Publicity / Marketing | 3 Comments »
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