Category Archives: Commercial Writing

Make Your Writing Funny: Poking Fun at Others

By on January 13th, 2011

One of the best parts about humor writing is that it’s a perfectly acceptable way to make fun of people. When you just call someone a moronic, womanizing jerk, that’s mean. When you compare someone’s love life to a McDonald’s …

Make Your Writing Funny – Recovering from Poorly Received Material

By on December 30th, 2010

I like to think I create good comedy on a consistent basis. But sometimes I write a stinker, something so dreadful that I cringe whenever I think about it. One example is an article I wrote for another website where …

Make Your Writing Funny: Using Humor In Ad Copy

By on October 21st, 2010

I actually own The Copywriter’s Handbook, in that disasterous age when I thought I should be a copywriter for a living. (I’ll tell you that story another time, once I’ve figured out how to add more explosions.) The author, Bob …

Myth: Web Content Writers Can’t Earn as Much as Business Writers

By on August 19th, 2010

Recently I busted the myth that Web writers don’t get paid as much as print writers. Today let’s tackle another one — the issue of freelance writing rates between Web content writers and business writers (like me) who happen to …

How to Write Humor

By on February 17th, 2010

As the resident Life of the Party–an official title I take very seriously, like World’s Best Uncle or Bank of America Customer 4,576,291–I feel it is my duty to be fun and funny. And then I thought about it. I …