A writer is a writer is a writer, right? Not quite.
You may have published a novel, non-fiction book, or e-book in your industry, but if you want to be proactive in your book marketing and promotional opportunities, you need to diversify those writing skills. Writing a book (or e-book) doesn’t mean you know how to effectively write in other specialties that can be beneficial in marketing your book.
You certainly don’t have to become an expert in every type of promotional writing available (and you won’t be able to tackle every type of writing anyway). That’s what specialists are for. But if you can take on some more of the marketing responsibility through writing, would you? If so, here are a few things you may want to learn how to write to help you promote your books (with links to resources that can help you):
- Press Releases
- Media Advisories
- Marketing Copy (sales letters, brochures, etc.)
- Pitch Letters
- Blog Posts
How else can you stretch your writing skills to help promote your books or e-books? Share your own ideas or favorite resources.