Category Archives: News and Updates

30 Day Marketing Bootcamp for Freelance Writers – Day 29

By on October 16th, 2009

You’re just about finished with our 30 day marketing bootcamp. Congratulations for hanging in there! And as of today you are finished with the final big aspect — your paid e-book. It’s been written, edited, converted, and set up for distribution and payments. Now you just have to announce the release. Let’s do that! Exercises Write a press release to announce the launch of your new product. Be sure to emphasize your credentials and anything that might make your e-book timely if possible. If you need help writing or formatting a press release, you can use my free e-book Press …

30 Day Marketing Bootcamp for Freelance Writers – Day 28

By on October 15th, 2009

Your e-book is complete. Your sales page is written. Now it’s time to think about how you’ll deliver the e-book and collect payments. That’s your task for today, and we’ll look at two options. Exercises Personally I recommend using E-junkie to sell your e-book. Unlike other options they secure the delivery for you (you don’t have to worry about people passing around the download link or finding the download page via Google without paying). Other things I love about E-junkie are that you can choose to limit downloads (each person gets a unique download link and they can only use …

30 Day Marketing Bootcamp for Freelance Writers – Day 27

By on October 14th, 2009

You should now have a relatively finished product (your new e-book) ready for release. But hold on! You can’t start selling it until you’re prepared for the launch. Today we’ll get started with that by preparing the sales page. Exercises You have a single exercise today — write your sales page. You’re going to add a new page to your professional site (don’t link to it in the navigation until launch day if at all possible though). I’m not going to get into the long form / short form debate about sales copy with you here. It’s up to you …

30 Day Marketing Bootcamp for Freelance Writers – Day 26

By on October 13th, 2009

Congratulations on your progress so far. If you’ve been following along, you’ve come a long way in a short time on your new e-book project. You’ll have a new income stream working for you before you know it! Your content is written. Now it’s time to clean things up. Let’s get to it. Exercises You should have relatively fresh eyes now. Put them to use and give your e-book a solid read-through. Fix any spelling or grammatical errors. Adjust any formatting that doesn’t look quite right. Fill in holes. Improve transitions. Do whatever needs to be done to make that …

30 Day Marketing Bootcamp for Freelance Writers – Day 25

By on October 12th, 2009

Over the last three days of this marketing bootcamp you should have completed the main content area of your larger e-book (which you’ll sell as a new income stream as well as using it as a part of your writer platform). Today we’re simply going to pick up where we left off, and it’s how we’ll spend the rest of our bootcamp. Exercises Write the introduction to your e-book. Now that you’ve written the content you know exactly what you’re introducing (why we don’t want to write the introduction first). This should be about a page. Write the conclusion of …

30 Day Marketing Bootcamp – Day 22-24

By on October 7th, 2009

Rather than giving you separate bootcamp posts for the same thing for these three days, this post will carry you through them. You’ll remember that we recently got you started on an information product (e-book) which you’ll be selling, and which will still serve as a piece of your writer platform. You set up your file. You outlined the content. You started writing it. For these three days you have only one exercise to focus on: Exercises Continue writing the main body content of your e-book, using your previous outline as a guide. Do not write the introduction or conclusion …

30 Day Marketing Bootcamp for Freelance Writers – Day 21

By on October 5th, 2009

We’re working on your last big platform-building project of this marketing bootcamp for freelance writers this week. You’re in the process of creating another information product — a longer one this time, and one that you’ll sell rather than give away as an authority-building tool. Let’s get on with it. Exercises In your last set of exercises you outlined your e-book idea and you setup the basic document. Today take that outline and break it into a workable table of contents. Get drafting. This is what you’ll be working on for the next several days, so don’t feel like you …

30 Day Marketing Bootcamp for Freelance Writers – Day 20

By on October 2nd, 2009

Today we’ll embark on your next big project (and your last within the scope of this bootcamp). You’ve done a good job so far in laying the foundation for your writer platform. You’ve reached out to new people in your network. You’ve built (or improved) your professional website. You’ve created a short free e-book to help you build your authority status. You’ve possibly guest posted on blogs, and should have commented on several others (for links, traffic, and to make other niche bloggers aware of you by participating in the conversation). You come up with other freebies ideas and hopefully …

30 Day Marketing Bootcamp for Freelance Writers – Day 19

By on October 1st, 2009

It’s time for round two of your blog promotions (virtual blog tour plus commenting). I won’t get too much into the background since these are exercises you’ve already done in the marketing bootcamp. They’re simply things you have to keep on doing if you want to maximize results like visibility. Exercises Identify five new blogs in your niche (“new” as in not ones you pitched guest posts to previously). Remember to look through their archives to get a decent feel for their views, what they blog about, and whether or not they have any history of accepting guest posts. Brainstorm …

30 Day Marketing Bootcamp for Freelance Writers – Day 18

By on September 30th, 2009

Today we’re going to move on to another element of building your writer platform — making yourself available to the media and niche sites or publications. If you began creating new freebies yesterday, you should continue with those daily as well until they’re ready to be released on your site or blog. Background Previously we talked about blog tours and guest posts and how exposure on niche sites can be good for business as a freelance writer. It helps build your authority status. That, in turn, can make you a go-to source for prospective clients. You can do the same …