Website: www.kathyreandeau.vpweb.com

Specialty: E-marketing, web site copy, public relations, customer communications

Rates: 50 per hour

Freelance Marketing, Public Relations, Communications and Copywriting Consultant. Thirty years experience working in all fields with clients of all sizes. I have worked with every type of client from small, local retailers to large, international financial corporations. You can expect a professional product, a fast turnaround and cost-efficient pricing. Available on an hourly or per project basis. Can provide articles for monthly columns or newsletters. Also proficient in editing and proofreading.

Website: http://www.emilysuess.com

Specialty: Creative Web Content

Rates: .15 to .35 per word

In the word business since 2003, I have experience writing creative website content, blogs, email marketing copy, newsletters and more.

Based in Indianapolis, Indiana, my specialty is creating web content and marketing copy for small businesses, startups, and internet-based companies.

Please visit my website to get to know me better, review my portfolio, and see what clients are saying about my work.

Website: http://www.kaplancopy.com/blog

Specialty: b2b direct marketing copywriter

Rates: starting at 150 per page

I’m the copy fixer. If your landing pages aren’t getting sales or nobody opens your emails, I can help.

I specialize in small, creative businesses who want more sales from:

-sales letters
-landing pages
-email marketing campaigns
-brochures
-web content

You’ll get measurable results, and earn more, without spamming or being obnoxious.

Specialty: Web copywriting

Rates: 50 per Web page

I am a freelance copywriter based in Minneapolis. In five years as a full-time professional copywriter and editor, I have written hundreds of effective websites for clients throughout the United States. I use in-depth knowledge of search engine optimization and current best practices to write effective Web copy.

My optimized Web copy has won several awards, including selection as an Official Honoree at the 14th Annual Webby Awards.

My writing experience has included Web sites, product descriptions, reviews, informational articles, blog entries, press releases and e-mail newsletters. Most of my work has been as a copywriter for an industry leader in lawyer marketing, writing websites for law firms throughout the United States.

I am a graduate of Vassar College with a Bachelor of Arts in English Literature (2001) and of William Mitchell College of Law (Juris Doctor, 2007). I am an attorney admitted to and in good standing with the Minnesota Bar.

My grammar and spelling skills are strong. While I typically follow AP style, I have experience using the Chicago Manual of Style and will conform to your in-house style guidelines.

I believe in meeting strict deadlines with high-quality work. I also believe that strong communication is the key to a good relationship between copywriters and their clients. Please contact me with questions about my work.

Website: http://reputablewriterforhire.weebly.com

Specialty: copywriting, article writing

Rates: .10 per word, 50.00 per 500 word article

I am uniquely qualified for your project because of my proven
focus to get the job done right the first time! I have an
excellent command of the English language. This includes verbal
communication, written communication, spelling, grammar, and
sentence structure. I will always research the topics involved to
ensure the information provided is truthful and of the highest
quality available. I am a person of integrity, doing what I say I
will do.

WOR K E XP E RI ENC E
1995-Current Independent Writer
Freelance Writing/ Self-Employed Detroit Lakes, Minnesota
Article Writing, Resume Writing, Proofreading, Writing Web
Content, some SEO, Blogging, Research
m : Here you will find
links to articles I have written, I am also the content writer
for this site.
:Here you will find an
ebook I have written and I am the content writer on this site as
well.

Website: www.wordmistress.com.au

Specialty: Internet copywriting

Never underestimate the value of professional copywriting. Your business’s credibility could be on the line! Writing your own content to save money could be false economy. Put my experience and understanding of the Internet to work for you.

Contact me for a content makeover! You’ll be delighted with the results …

I specialise in website content and keyword articles but am also proficient in producing quality newsletter and blog content, plus proofreading, editing and re-tweaking.

Make the most of the opportunity to hit the mark with your readers …

You’ll identify value in my keyword articles, and the effort I apply to balancing keyword concentration with reader-friendliness. I’ve written on topics as wide ranging as little black dresses, DNA paternity testing, low rider cars, sushi, river kayaking, epoxy floor coverings, awnings and keeping tropical fish. Try me with your topics!

Based in Brisbane, Australia. Happy to write using American spelling as well, I will treat your business as my own.

Your Website: http://ProBusinessWriter.com

Specialty: Business Writing and Blogging

Rates: $249 per press release, $.50 per word for Web content – More rates on site

I have worked as a freelance writer since 1999 and have been an active business and niche blogger since 2004.

With a strong online public relations background (I used to run a full-service online PR firm), I understand the value of business writing beyond the immediate bottom line.

As an online entrepreneur and blogger myself, I understand your need for effective Web copy and authoritative Web content for your website or blog.

I know how to use Web content to build a reputation or image. I know how to use business writing on the Web, and off, to address customer or market issues. I know how to get people to sit up and take notice – of you!

I’ve worked as a business writer and editor for large networks. I’ve worked with small businesses, webmasters, larger corporate clients, authors, and musicians on their unique business writing needs. I’ve worked with SEO, Internet marketing, and Web design firms on monthly contracts and a per-project basis to handle the needs of their own diverse client bases, enabling them to mark-up my services to earn a profit.

Whatever your needs and goals are, chances are that I can help you meet them (or exceed them!).

Browse some of the business writing samples in my portfolio at the site linked above today, and contact me to check my availability and see how I can fulfill your company’s business writing or professional blogging needs.

Here are some tips on how to find freelance copywriting jobs, online or off.

1. Improve your search engine rankings. — If a client is looking for an SEO copywriter (common when the copy is written for the Web), they’re not just looking for someone who understands marketing or PR or sales. They’re also looking for someone who can write search engine friendly copy. The easiest way to land these clients? Practice what you preach. If your own professional site doesn’t rank well when they’re searching for an SEO copywriter, why should they trust you to do better for their own site? Even if you’re not writing SEO copy, you’ll increase your chances of landing freelance copywriting jobs if people can find you more easily when they’re looking for a writer just like you.
2. Reach out to your network. — Let existing clients know you’re available for more work (you might even send them an idea, such as for a holiday or seasonal campaign piece). You can also ask them if they know of any colleagues that might be able to use your services. Good clients breed more good clients — you might be surprised by how willing they can be to send other work your way. Going back to colleagues, don’t forget about your own! If they don’t know what you specialize in, and you aren’t staying visible enough to be fresh on their mind, they’re not likely to think of you if a job comes along that you’d be perfect for. Your colleagues aren’t always interested in the offers they get, or those offers might not be in line with what they write. It’s in their best  interest to send a qualified referral (like you!) so that client knows they’re looking out for them, and they’ll sometimes go back to that other writer when they do have a project in their specialty area.
3. Showcase your knowledge. — Whether it’s releasing a free report, adding a blog to your business site, or just participating with tips and advice in communities where people want to learn about what you do as a freelance copywriter, sharing your knowledge can attract clients. When you discuss what you know, you show that you know what you’re doing and that can be attractive to people looking to fill freelance copywriting jobs. They might be looking for someone to step in quickly for a project, where they don’t have time to try to figure out if you know what you’re doing. The job will go to someone who clearly does. Be that writer.
4. Make that pitch. — Just because I don’t personally choose the querying approach, that doesn’t mean it can’t work. Look for companies that might need you (even if they don’t realize it yet), and pitch them on your services. You can do that through email, cold calling, direct mail, or any other method that would be effective with your target market. You can do this for offline projects (calling local businesses), or on the Web (identify a company with awful Web copy and offer to help them improve it — tactfully of course).

There is no single way to find freelance copywriting jobs that necessarily works better than others, but these tips will point you in the right direction. You need to determine what marketing style is going to work best for the types of clients you’d like to work with.

Here’s what Angela had to say:

On How She Started in Copywriting…

“By accident. In the early 1980s I was writing romance novels for a British publisher (MacDonald Futura) and running a business as well. I considered myself a novelist. When I was growing up, I thought that all “real” writers wrote books, so I wasn’t interested in other forms of writing. The happiest day of my life was when I received a phone call to tell me that my first book had been accepted.

So I was happily writing novels, and running this business; it was a dog training operation. We were spending way too much money on straight advertising. I decided we needed publicity, and wrote some press releases, which brought in lots of customers. From then on, business colleagues and acquaintances asked me to write their publicity and advertising, and my copywriting career was launched.

For many years, all my copywriting clients came to me by word of mouth. Looking back, this was a good thing, because I knew the people, knew what they sold, and knew their businesses. This made writing copy easy; doing research before I wrote was automatic; I just talked to my clients. That became an excellent habit. Many new copywriters skimp on the research phase and write copy before they know the product they’re selling, and the copy suffers for it.”

On Needing Specialized Education or Experience Before Starting…

“Formal education-wise, the best thing I ever did was to take a marketing course. It took a couple of years of evening classes.

Experience-wise, for many years, the only copywriting I did for others was copywriting I was doing for myself. In the early years (1980s), I wrote advertising and press releases; I was doing it for the business anyway, and did it for others too.

This helped me to get very comfortable writing copy and testing it.”

On How Writers can get Started in Copywriting…

“Start off by working out what kinds of copy you want to write. Copywriting is a huge field. I begin my “Seven Days Copywriting” product by saying that copy is all around us, from the time we wake in the morning (spots on the radio, commercials on TV and the Internet, product labels on toothpaste, copy on cereal boxes…) until we fall into bed at night. Therefore, a new freelance copywriter needs to work out what kinds of copy he wants to write.

Once you know what you want to write, you can get an education in that. If someone who wants to freelance as a copywriter is already a writer, that’s a big help. Then you can write your own copy (as I did and have always done), and once you’re happy that you know what you’re doing, you can write copy for others.

There’s a HUGE market for copywriting, but most business people have a limited understanding of copywriting — many aren’t even aware that they can hire people to write their marketing collateral.

The Internet means that just about anyone can get hired to write copy, so it’s just a matter of learning, and you can earn while you learn.

As well as being a huge market for direct-response kinds of traditional copywriting, the Internet’s throwing up new opportunities all the time, especially in the audio-visual field — you can get hired to write video and audio scripts, as well as to maintain pages on social media sites like Facebook.

Learn and earn — that’s the best advice I could give anyone who’s thinking about taking up freelance copywriting.”

On Things Prospective Copywriters Should Know…

“Firstly, get comfortable selling. I’ve always found this easy, because when I started, I was focused on something else — the business I was running. I knew we provided a great services, and was focused on telling people about it. Selling came easily. Then I was focused on helping other small businesses and writing copy for them — and again, it was easy, because I could see that their products/ services were brilliant, and I loved getting the word out.

So being comfortable selling [is] vital, but it’s easier said than done. I know this from my own experience. I’ve always been great at marketing for others, but for most of my career fought shy of marketing myself. I didn’t have to do it — until around 2001, I was always too busy (writing books, magazine articles and writing for my copywriting clients) to worry about it.

Then the tech wreck happened, and suddenly many of my magazine clients vanished. I decided I’d make up the difference in income with copywriting clients, and that meant marketing, but it was hard — I had a visceral disgust about saying to people “I’m a great copywriter, hire me!” Which was funny, in a way; I was happy to market others, but very reluctant to do it for myself. So I forced myself to do it, and do it, and finally it became fun.

That’s the secret: if you love writing and want to write copy, but hate selling, just face it, and do it anyway. I promise that it WILL become fun for you, and you won’t look back.

Secondly, realize that your clients NEED you, and that they’re intimidated by you. This is a revelation to most new copywriters. They’re comfortable with words, and don’t think it’s a big deal, but most business people are not comfortable with words. They struggle even to produce a brief, let alone write copy. So if you’re a new copywriter, realize that your clients can’t do what you do, and moreover, they’re leery of you. They think skill with words is spooky — it’s witchcraft. New copywriters get lots of confidence when they realize that their clients need them.

Thirdly, be honest. When you’re new to copywriting, admit it. People will help you. You should always be honest in your copy too — if you think a product stinks, don’t take the gig. If you’re lying in your copy, people will know. This is the reason people talk about “hard sell” and “cheesy” copywriting. They know that the copywriter’s lying. Real copy vanishes — it’s completely transparent. If people read your copy, and feel uncomfortable, it means that the copy is lousy. Your own discomfort shines through. Be honest — there’s no other way to write good copy.”

On Angela Booth…

Angela Booth is a top copywriter, writing teacher and author. She’s been writing copy for around 30 years. Her writing blog at http://www.angelabooth.biz/ discusses copywriting and other forms of writing. If you’re a writer, and would like to begin a freelance copywriting career, Angela can help you to do that, in just seven days, at http://abmagic.com/Copywriting/copywriting.html

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