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What’s happening? Well, these sites purport to be about helping you find .pdf files. First of all that often means they’re hotlinking files (linking directly to the download and not to the download page on the publisher’s site, which is often against the terms of use). But the bigger problem is that some of these sites are making your entire .pdf document available for viewing on their own site.

That means any e-book you give away for free or files you host but don’t share download links for publicly (such as subscriber-only links) are not only being indexed by these so-called search engines, but they’re being republished without your knowledge and usually without your consent.

I’ve already walked you through how to deal with content thieves. In that article I explained how you should go after their traffic and ad income before trying to have the content pulled offline, and explained how to go about it. Today I want to talk about how you can discover this kind of infringement and how you can attempt to stop at least some of it.

How to Identify .pdf Content Thieves

I don’t care for most plagiarism detectors considering they’re often used by plagiarists to edit stolen content rather than to really defend against stolen work (hence requests for “Copyscape-passed” content from some buyers on the Web). Instead my tool of choice is Google Alerts.

Set up a Google Alert (or Yahoo! Alert if you prefer) for your name. Set one up for major niche keywords. Most .pdf content thieves don’t edit anything. So if your name is in your .pdf file as author names usually are, you’ll be alerted if your files are suddenly appearing on other sites with or without your permission. Then you can click the links, visit the pages, and see if they’re summarizing the .pdf and linking to it or if they’re republishing the content in full.

I plan on taking a more proactive approach in coming weeks as well — searching for the actual file content. This can work if you only have a few. If you have more than a half dozen free .pdf files available it could prove to be time consuming. The idea is to search for a specific phrase unique to each file.

How to Protect Your .pdf Downloads

Your .pdf files can be important to your business. You spend a lot of time creating unique resources to bring in traffic and backlinks. So how can you stop others from re-publishing those files, getting in the way of your own business goals for them? Here are a few suggestions:

1. Make sure the usage and distribution / publication terms are laid out in the documents themselves. Then no one has any excuse for saying they didn’t know what they were and weren’t allowed to do with them (if they choose not to look, that’s their own damn fault).
2. Put a terms of use section on your website as well. This is one I plan to do on a few sites of my own in coming weeks.
3. Keep your download files in a separate folder on your server and use your robots.txt file to stop the automatic indexing of documents within that folder.
4. Place the files in a password-protected directory if they’re for members or subscribers only and if you don’t mind the extra hassle for those members or subscribers.
5. Use a .pdf download service if possible, where every recipient gets a unique download link.

Have you also seen an increase in stolen .pdf files lately? How are you dealing with it? Leave a comment to share your stories and tips below.

This is a review of an e-book from fellow freelance writer Anne Wayman — You CAN Make Money Writing eBooks ($15.95). As always, any affiliate products mentioned here are ones I can wholeheartedly recommend as per our affiliate link policy linked from the disclaimer above. Also, as always, I hope you find the review to be fair and balanced.

Summary

Anne Wayman is one of those colleagues I have overall confidence in. Agree with her about everything or not, if she puts out a product I know it’s not going to be utter crap, even before I’ve had a chance to look it over. When she contacted me about her affiliate program a while ago (okay, a long while ago — I can be pretty slow about these things), I decided to give her e-books a look. You CAN Make Money Writing eBooks jumped out at me given my own passion for diversifying income streams as a freelance writer. So I purchased a copy to review it in detail.

The e-book is a great starting point for aspiring e-book authors who are looking for ways to make money outside of their freelance writing services. It’s not going to hold your hand through the e-book writing process in a detailed way, but I don’t think that’s what most new e-book authors need when their goal is to make money. It’s more about improving that initial product into something they can sell and getting some of the marketing and distribution issues down.

That’s where Anne’s e-book really shines. She devotes a section to e-book covers for example — something sorely neglected by many new e-book authors, yet something that can influence how you advertise your product (not to mention how well it sells). She also covers some of your different delivery options and why you need a website to market your new e-book as effectively as possible.

Here are some of the biggest highlights of this e-book in my opinion, followed by a few suggestions.

Highlights

• The e-book is short enough that you could read it in one sitting and start putting it to work right away if you want to, but without neglecting important elements of making money with e-books.
• I like the emphasis on marketing through your own website as opposed to solely using e-book distributor sites and profile pages. I’m a big believer in taking control of your own marketing, and that’s an essential step in e-book promotion.
• The general formatting of the content (large fonts, lots of lists, etc.) is a good example of e-book writing fundamentals and makes for an easy read.
• I was glad to see Anne caution e-book writers away from link-building scams in an effort to promote their sites and e-books. While these scams are well-known in general webmaster communities, they’re often less-so in other niches, including among writers.
• Anne offers some brief but important sales letter writing tips for your e-book sales page (referred to in the e-book as your “offer page” just so you can find the content I’m talking about easily).
• I think my favorite thing about this e-book is that Anne doesn’t try to bullshit anyone, telling them they’re going to get rich selling e-books. It’s made clear that there’s real work involved, and that profits of a few thousand dollars per e-book can be realistic expectations. Can you make more? Absolutely. But that doesn’t mean most people will, and I was happy to see more modest figures discussed to let you see how e-books can fit into a larger income picture rather than trying to pump them up as wonder products that are going to make you hundreds of thousands of dollars or more on your first go-around.

Suggestions

• I’m not sure if Anne intends to release an updated version of this e-book, but I think that would be the biggest thing that stood out to me. I occasionally came across outdated info. For example, one page mentions the number of results in Google for “ebooks” as being over 12 million. Today it’s actually over 60 million. Another example would be the emphasis on Microsoft’s FrontPage as a Web design tool. That was discontinued a few years back, so it’s not something newer e-book authors will likely get their hands on unless they own an older copy.
• Along those lines, some newer solutions have come out which would be nice to see included — E-Junkie.com for protected distribution and WordPress and other blog platforms as site-building tools for example.
• Anne recommends a specific Web hosting company in the e-book that made me cringe a bit. They were awful when I used them and there were issues with them hijacking domains and other things with users at the time. But if her experience is genuinely good I can’t fault her for recommending them. They just wouldn’t be my choice. Then again, with the experiences I’ve had with numerous Web hosts lately I don’t even know which “my choice” would be anymore.
• While I don’t personally choose to use affiliate programs to promote my e-books and I have my reasons for that, they are important tools used by a lot of other e-book authors to improve sales. So if an updated version were put out at some point, it would be nice to see a little more info on affiliate program options — maybe even a review on the system Anne’s using herself.

And that’s it! Nothing awful about it, although a bit out of date in a few areas. And plenty of great tips and tidbits to help you start making money with e-book publishing.

If you’re interested, you can buy You CAN Make Money Writing eBooks today. While it’s a good resource for anyone interested in making a bit of money from e-book writing, I especially recommend it to readers who have already used our free e-book How to Write an E-book in Just 14 Days and are now looking for information on making money from their finished product. Haven’t written an e-book yet? No problem. Anne gives you tips on that as well.

Let’s talk about the issue of taking our own work as seriously as we take client projects, and what we can do to make productive changes.

How Serious Are Your Own Projects?

Whether you write e-books, run a blog, manage other types of websites, are writing a book, or tackling any other work-related project of your own, do you take it as seriously as you take your client work? Sometimes I do. And sometimes I don’t. For example, I take this blog fairly seriously in how I treat it as a part of my business. On the other hand, I really don’t prioritize e-books, haven’t spent as much time on my book as I would have liked to so far, and even when I personally write a post here I treat it very different than client blog posts.

For example with client gigs I tend to come up with a list of post ideas I would be interested in writing. The client accepts that list or narrows it down to the number in their planned order (for some I just send our weekly ideas over, and for others I send more than they want to buy so they can pick and choose). For each article I usually come up with some clever spin to the title, outline the post, write it, edit it, embellish it with images or whatever it might need, and then have it ready to be published.

For my own blogs I tend to write more on a whim because something inspired me (like this post or any of my rants) or an idea popped into my head (like our last post about e-books). I just open WordPress and start writing. I proofread it quickly and then I publish. I don’t generally embellish posts here with lots of images — did a while back and there was no difference in readership for this particular audience so I don’t unless it really illustrates a point now. And when I edit I know I don’t have fresh eyes, so plenty of typos get through. That doesn’t really bother me. After all, I’m using an instant publishing platform for a reason — to share my ideas in a timely fashion, and not to create amazing pieces of journalism.

The real problem for me is that this “on a whim” approach to my own blogs leads to inconsistencies. Some blogs are rarely ever updated. Others like this one are updated more often (by me personally) because I’m thinking about the niche or industry more. And ironically it’s the blogs I neglect that financially support this site because I’ve refused to whore out to individual sponsors and don’t want to overload the site with network ads. And because I don’t prioritize my e-book projects I’m not selling as many of my own products here as I should. The inconsistency therefore hurts my overall earnings. I do well with my projects, but I can do quite a bit better.

I’ve decided to change things a little bit when it comes to my own work projects, and I’d like to share some of those ideas and plans with you in the hopes that they’ll help you prioritize some of your projects too. After all, our own projects can bring in income and attract new clients. They can be an integral part of our freelance writing businesses. And because of that they deserve much better than being put on the backburner while we throw ourselves into other things.

How to Make Your Own Projects More of a Priority

There’s one basic rule I’ll follow as I prioritize some of my projects more in coming weeks. I’m going to start treating myself as if I were a client. For me this involves e-books, a book, and a decent-sized network of sites to manage. All of these ideas might not apply to you, but go through the list and see if there are any you can implement to make your own projects a bigger priority during your work week.

Here’s what I’ll do:

• Set aside dedicated “project time.” – For me that will likely be 2-3 hours each work day. That means no screwing around with Twitter and other sites during that time. And it means I won’t overload my schedule with so much client work that I lose time for my own projects. They both bring in income, and both need to be nurtured equally. It doesn’t mean I’ll take on less client work overall, but rather that I’ll keep it as consistent as possible so a week of overload doesn’t lead to the bad habit of neglecting my own work.
• Set self-imposed deadlines. — “I’m going to do x, y, and z” is fine and dandy as a place to start. To-do lists have always been a big part of how I get so much done. But I can do more. I’m one of those people who works best under pressure. I have deadlines for client projects in most cases, so projects get completed by those deadlines. But my own projects are always more open-ended (like the Query-Free Freelancer e-book I wanted to release months ago). Thing is, I get so distracted with other things as they come up — tech problems, blog post ideas that are timely and need to be covered, client work, etc. — that I say “I can always work on that later.” But later never seems to come. That needs to change. I need to assign specific deadlines to each project. I’ve already started that here by assigning myself to Tuesday and Friday blog posts on All Freelance Writing (although to be fair I did miss Friday’s “deadline” last week because I forgot to publish before going away, so that post went up Saturday). I need to also break my book down into mini-projects with their own deadlines to keep me moving along smoothly. And the marketing boot camp e-book needs a serious deadline. But there’s the problem — how do you keep your own deadlines? You won’t fire yourself, so what kind of reward or punishment would it take to make you take those deadlines as seriously as you take a client’s? For e-books I think it’ll be easy — it’s about the direct income. You don’t get paid until you finish. With blogging it’s a bit tougher, but I’ll work harder to stick to those post deadlines (and let myself be a bit more free-spirited by periodically posting on a whim at other times during the week). If you have any self-imposed deadline tips, please share them in the comments. I’d love to hear your ideas.
• Focus more on planning. — I already do a fair amount of planning when it comes to my projects, but I could be a bit better about the details. For example, I’d like to put together a list of blog post titles I intend to tackle in coming months, so I can work on them early if I have extra time during that “project time” I’ll be setting aside. I’ll outline my blog posts (I already outline my own larger projects thoroughly). I’ll go back to using the planner I bought specifically for this site. Yes, I have individual planners for individual projects — I’m a paper planner kind of gal (electronic notes just become more clutter to me and I don’t want to be connected to electronics day in and day out). I already schedule out each individual day. But my own projects don’t get worked into those schedules as much as they should because although I know there’s a lot to do, I’m often left feeling overwhelmed by it and I don’t know what to tackle next. I’m hoping the planning calendars will help with that.
• Keep the bottom line in mind. — Money is an excellent motivator. When a client sends me $xxxx to work on a project, it’s easy to jump in and get the work finished so we can move on to that next set of blog posts, the next report, or whatever it is I’m working on for them. And since we’re talking about projects that are tied to our freelance writing businesses here, we need to remember that they can also impact our bottom line. For example, if you want to finish an e-book that you plan to sell think about your sales targets and how much profit you’ll earn based on those projections. Let that motivate you to do more. If you blog but you don’t earn much (and you want to), find ways to better monetize your blog. Try new ad models for example. As you bring in more money you might find that it justifies having you spend more time on the site on a regular basis. If you don’t want to earn from them directly, look at how you can use it to attract more clients and bring in more income that way. E-books are the big one for me in this area because I know I’m hurting myself in that income stream area by not completing the two e-books I already started. But it will apply to this site too. While it makes money, it doesn’t make enough to pay for all of our contributors, designers, coders, etc. who I periodically have to bring in. And because it doesn’t earn enough for that, it certainly doesn’t bring in enough money to justify the time I put in personally when compared to other areas of my business. And I don’t want to continue using my other sites to support this one.  They should be contributing to my bottom line independently, and I certainly wouldn’t keep most of them if they weren’t profitable enough. So either it needs to get to the point of supporting itself income-wise, or I’ll be cutting back on how much I spend here come 2011. I’ve always been good at monetizing sites though. I just have to rework the strategy here a bit, and we’ll see what happens. I keep putting it off simply because I haven’t had the time to review the kinds of offers we’ll be promoting here. In the future though you’ll see more affiliate promotions and more of my own products being released. I think it’s a better option for this audience than partnering with less than ethical “sponsors” notorious in this niche, and affiliate products will either be personally reviewed by me or coming from colleagues I know I trust already — no random garbage. But I often forget about the income side of things as I focus on content (I do the opposite with some other sites), and I think a better balance is necessary on all counts.
• Increase review times. — Look. I’ll never run a typo-free site, and I’ll never succumb to the grammar nazi crowd. If they can’t handle occasional typos, they shouldn’t be reading things on instant publishing platforms. It isn’t technically possible to stay timely in that sense and still have fresh eyes when you proofread. I’m not willing to let blog posts sit for days or weeks or more just so I can be “fresh” when I edit them And I’m not willing to have an outside editor work on my posts when here they’re designed to be rather personal in nature. That said, I can certainly revamp my process in a way that will hopefully catch more — the same way I handle client blogging. For me that means I’ll type most articles in a word processor (as I did with this post) rather than directly into the blogging platform. I’m not crazy about the idea, but I’m willing to try it for a while. By doing that I can proofread in a basic text mode in the word processing program first, then put it into WordPress and format it, and then do a final edit in preview mode where I can see how it displays on-site. However, very short posts and quick announcements will likely still be done on-the-fly. I’m just talking about more substantial posts here.
• Clean up the past. — In addition to increasing my review time on upcoming posts and projects, I plan to go back over old posts and clean them up a bit. I’ll add tags if there are none. I’ll add meta details where I skipped them before. I’ll make sure posts are formatted fairly consistently with things like subheadings (we used different formatting with old designs, so I’m sure some old ones are screwed up on the site with the current stylesheet in place). And I’ll give them all a solid read-through and fix any glaring errors I see. If links are now dead I’ll remove them or redirect them. If I find typos, I’ll fix them (although I’ll probably still miss plenty). If something is seriously outdated, I’ll add an edited note in the content. I won’t change old content beyond things like typos without an editorial note being included. That’s because I don’t want readers to worry about posts suddenly being deleted or changed to hide things like some other bloggers have been known to do. But if an opinion changed you might find a note in the post to that effect which links to a more up-to-date article explaining the change of opinion.

Well, those are my plans for the time being. I’m sure I’ll struggle with some and change will be slow at first, but it’s all about taking steps in the right direction. And I really do think that treating my own projects more like client work will help me stay on task and get more done. What about you? Do you think you take your own projects as seriously as you take client work? Do you wish you could? What projects are you working on, and what things do you think you can do to take them more seriously when it comes to working them into your schedule and making sure they’re of the highest quality possible? Share your thoughts in the comments.

Let’s say you’re a freelance writer working for a mill where you earn $15 per article on average. You need to earn at least $3000 per month for a modest full-time freelance income, so you churn out 200 of these articles each month (assuming you can find that many available topics to write about on a consistent basis). Before you assume $3000 per month is too grand of a goal, and you can get by full-time for much less, read this and use our freelance writing rate calculator to find out what you really need to earn.

Two hundred articles is a lot of writing each month just to earn a relatively modest full-time income. And the time involved in writing that much content doesn’t leave you with much left over to pursue higher paying freelance writing jobs within better markets. Let’s talk about how writing even just one or two e-books can bring in enough income to help you dig out of that low pay rut by replacing some of your low paying work while also freeing up some of your time to pursue better markets for future freelance writing work.

E-book Pricing Strategies for Success

There are many different ways to price your e-book. And in the end, it all comes down to your e-book’s specific market. For example, if it’s a massive market (like weight loss) you could probably get away with a very low pricing strategy, knowing that you could sell a boatload of copies. But if your market is much smaller (let’s say freelance writers), that strategy doesn’t work as well. You’ll never sell to everyone in the niche so to make a decent profit you need to price higher, knowing that you’ll sell fewer copies. At the same time that means you’ll have to create an e-book that justifies the higher price (why I treat my own as mini-courses or extremely in-depth tutorials, and load them with tools and worksheets).

Let’s look at a couple of different examples using different e-book lengths and prices to find out how much you would have to write and sell in order to replace all or part of your content mill work.

Strategy 1: Short E-book and Low Price

In this example let’s say you write a short, 25-page e-book. You price it at a low $10 price point — a relatively easy price point to find buyers for. Now in many cases a “page” in an e-book is actually much less content than an individual article because of spacing, images, and font choices. But let’s assume a worst-case scenario where each page equals a flat 400 words, comparable to an article you might write. How many of these $10 e-books would you have to sell to earn $3000? Three hundred of them.

If you’re new to writing and selling e-books, 300 sales in your first month might be a bit ambitious (although doable, again depending on your niche). But I’d say 100 sales is a pretty reasonable goal to set if you take the time to plan out your launch marketing strategy effectively. And keep in mind, any marketing you do for your e-book is also marketing you do for your personal brand, meaning it also has the potential to attract clients in the better markets you want to target. Just keep your e-books relevant to the markets you’re interested in.

So if you can sell 100 copies, you’ll earn $1000 from 25 pages of content. That’s in comparison to the more than 65 pages of content you would have to write for the mill in that same month for that same $1000, plus any marketing you do also has the potential to help you grow your career rather than pulling time away from marketing your services.

As you can see, an e-book doesn’t have to replace your full monthly earnings in a low pay rut to have a benefit.

Strategy 2: Middle-of-the-road Length and Pricing

Now let’s look at another example where you create a more in-depth e-book and you charge a bit more for it. Let’s shoot for that same 100 sales goal in your launch month. In this case we’ll say you wrote a 50 page e-book (including a few value-added resources to make the content more interactive) and you decided to charge $27.

In this example, 100 sales would earn you $2700. That almost completely replaces your earnings from the low pay gig. Better yet, you almost completely replace that income with only a quarter of the content being written and published. That clears up even more time for you to pursue better markets that month (and really a month is plenty of time to get your foot in the door with better paying clients if you’re even remotely aggressive about it).

Strategy 3: High Value, Higher Price

Now let’s look at a third strategy — creating a much longer and more detailed e-book and charging a premium price for it (this is what I did with my first Web Writer’s Guide e-book). Let’s use my own e-book’s price as an example here — $37. And let’s choose the similar length of 100 pages. If you sell those 100 copies during your launch month you earn $3700 and more than account for your content mill pay. You earned more money while writing only half the amount of content. if you have a small niche, and a big enough topic for the e-book where you can write 100 pages and keep it valuable to your readers, this can be a good way to go.

Other Considerations in E-book Writing

There are a few other things you’ll want to consider if you want to use e-books to help you work your way out of a low pay rut as a freelance writer. Here are some things to think about:

• You won’t get paid for the e-book until it’s complete. So you might want to use off-hours time to work on your first one until income is directly coming in rather than cutting the existing paying work while you write it. This doesn’t have to take long though. I wrote my first e-book during a single weekend (wrote it all Saturday morning and edited it that Sunday and had it up for sale for $17 on Monday — it sold very well and was in a niche where it attracted new paying clients at the time as well). If you start off with a long e-book, that kind of writing time probably isn’t possible.
• You can always write more than one e-book. If one short e-book won’t bring in enough income to satisfy you, go ahead and write two (or three, or however many you think you can write and sell within your market). I suggest spacing them out a little bit if they’re all targeting the same buyers though. You don’t want to give them e-book fatigue with an onslaught of new titles all in the same month.
• E-books earn residually. You don’t get just a one-time payment for writing your e-book like you might if you wrote one for a client. You’ll earn money as long as the e-book continues to sell. For example, the one I released in 2008 and do pretty much no marketing for anymore still can bring in a few hundred dollars each month without me even trying. And that’s all income beyond my initial goal.

Whether you aren’t being paid enough to make ends meet and live a comfortable life or you simply know you can earn more than you are while stuck in a low pay rut, e-books are just one of many options you have to help you dig your way out. Have you used e-books to help you grow your freelance writing career? Have you implemented one of these pricing strategies? Did you remember to plan out your launch marketing to take advantage of an initial push in sales? Tell us how they worked out for you and what you’d do differently if you could do it again in the comments below.

Why an e-book sales conversion calculator? I don’t know. Because we just finished a 14 day e-book writing challenge here perhaps. Really, you can use the calculator for any type of product you want.

Go check out the tool. There are two versions (click the button at the top of the calculator to switch modes). The first version lets you enter traffic and sales stats to calculate an earnings estimate and sales conversion. The other option lets you choose a conversion rate you want to target, enter an estimate of traffic for the coming month (or week, or whatever you want), and it will tell you how many sales you need to make to reach that goal.

As always, if you have ideas for writer freebies that you’d like us to consider creating or contracting for exclusive release to All Freelance Writing readers, let us know (leave a comment or send an email to jenn@allfreelancewriting.com) and if it’s feasible and fits in with other plans, we just might do it!

If you missed the earlier parts of the challenge, be sure to download a free copy of How to Write an E-book in Just 14 Days — it will give you the more detailed instructions for the challenge, and let you follow along at your own pace, on your own schedule.

Here’s a summary of today’s goals (both groups’ goals are the same today):

Announce your e-book launch!

That’s it. That’s all you have to do. Tell people about it. Send an email to friends and colleagues. Announce it on your site or blog. Issue a press release. Announce it in any way you please that will get it in front of your target audience.

I’ll actually be announcing mine officially either Friday or over the weekend to close out our freebies and announcement series this week here on All Freelance Writing. You should have things pretty much ready to go, so announce yours whenever you’re ready. If you’re ready now, feel free to announce your new e-book in the comments. :)

If you missed the earlier parts of the challenge, be sure to download a free copy of How to Write an E-book in Just 14 Days — it will give you the more detailed instructions for the challenge, and let you follow along at your own pace, on your own schedule

Here’s a summary of today’s goals (both groups’ goals are the same today and tomorrow):

There are two things on your plate today — one that applies to everyone, and one that’s optional for people selling their e-books rather than giving them away.

1. Set up your distribution. This could be as simple as uploading it to your server so you can give people a download link, adding it to Clickbank if you plan to sell it, or using a service that protects your downloads. I like www.E-Junkie.com for this personally.
2. Setting up your affiliate program (including a detail page on your site with affiliate information). You only do this if you’ll be selling the e-book and want to entice people to promote it by paying them a percentage of each sale. E-junkie and Clickbank are two options for this.

How is everyone coming along?

If you missed the first half of the challenge, be sure to download a free copy of How to Write an E-book in Just 14 Days — it will give you the more detailed instructions for the challenge, and let you follow along at your own pace, on your own schedule

Here’s a summary of today’s goals.

Today’s Goal (new e-books): Create your e-book cover. Write some articles you can use for article marketing to promote your new e-book (if you plan to use article marketing). Start preparing for the rest of your launch marketing.  For example, you might want to draft a press release or create a short bonus product to accompany an e-book you’re planning to sell.

Today’s Goal (e-books in progress): Again your tasks are the same as those listed above for writers working on new e-books.

Today isn’t the easiest of days. You still have some hard work to do. How is it coming along?

If you missed the first half of the challenge, be sure to download a free copy of How to Write an E-book in Just 14 Days — it will give you the more detailed instructions for the challenge, and let you follow along at your own pace, on your own schedule

Here’s a summary of today’s goals.

Today’s Goal (new e-books): You only have one task for today, but that doesn’t mean it’ll be easy! Today you’re going to write the sales page for your e-book. Not selling it? You still need a landing page that you can direct people to for the download. Write ‘er up!

Today’s Goal (e-books in progress): Same for you today — it’s time to put together your sales page or landing page.