The blog has started to see its first trickle of pay-per-click (PPC) ad revenue. It’s a good thing, but the overall amount is absolutely nothing to get excited about. If anything I’m starting to doubt that this site will reach the goal of a three figure income during its third month. I’ve been way too hands-off with it. As of today that will change, and I’ll salvage whatever I can out of it.

That said, there is some good news here. The ad revenue so far, while miniscule, is backing up the market assumption I made based on my past experience and keyword research before launching. This is going to be a great PPC site in the long haul. I picked the right niche and am putting up the right keyword-targeted (while still highly informational) content. Clicks are paying at over a dollar each on average right now (in line with other sites I’ve run in the general niche).

I want to put more emphasis on the affiliate programs though. One or two good affiliate sales is enough to reach the earnings goal for the month while I wait for PPC ad revenue to pick up as traffic slowly grows.

That’s where it stands now. I need to get my butt in gear with posting and doing a bit of marketing over the next couple of weeks, and with a little bit of luck an whole lot of effort who knows? Maybe we’ll still see the goal met after all.