Tag Archives: marketing

When Marketing your Services, Let your Passion Shine Through

By on April 16th, 2013

One of the main reasons for your success as a writer is your passion. You love what you do and it shows through in your work. Are you able to take this same passion and translate it to your marketing strategy? If so, you will have an easier time generating interest and landing new clients. Here are three ways to let your passion shine through when marketing your freelance writing services: Provide samples. It is easy to show just how passionate you are when talking about pieces you have published in the past. Don’t be shy about sharing your accomplishments …

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Posted in Marketing |

What is your Biggest Marketing Fear?

By on March 19th, 2013

For many freelance writers, marketing is not something they enjoy. In fact, this is something they fear for one reason or the next. But why? Why do so many people shy away from this when it could help take their career to the next level? Here are three reasons why some writers avoid creating a detailed marketing strategy: Afraid it won’t work. Let’s face it: some things you do to market your services will be effective while others will come up empty. This is all part of being a freelance writer. If you are afraid to fail you are going …

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Implementing a Marketing Strategy: Block Off Your Schedule

By on March 5th, 2013

Like most freelance writers, your primary passion is writing. Makes sense, right? While there is nothing wrong with wanting to spend all your time writing, you cannot afford to overlook the marketing aspects of your business. If you have yet to implement a marketing strategy, there is no better time than now to change your ways. What is holding you back? One of the most common concerns among writers is as follows: they don’t have enough time to focus on both writing and marketing. While this can be true to a certain extent, it is important to make time for …

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Freelancing: It’s Not Enough to Love the Writing

By on February 21st, 2013

If you’re anything like me, you love to write. If you didn’t, you probably wouldn’t have chosen a career in freelance writing. But it’s not enough to love the writing. You also have to love the work. No freelance writing business will succeed on writing alone. You have to network, market your services, maintain a website or portfolio, and handle basic administrative and financial tasks on a regular basis. Fortunately you don’t have to let those other work-related tasks hold you down, pulling you away from the writing you love so much. Balancing Writing and Running Your Business The real key is …

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Posted in Freelance Writing Business |

How to Increase Call Backs from Voicemail Messages

By on February 19th, 2013

If you spend any amount of time cold calling, you will soon find that your primary targets are not always available to talk. For this reason, you have two options: Call back at a later time and/or date Leave a voicemail message and hope for a return call While there are pros and cons of both options, I always prefer to leave a voicemail message. With so many prospects out there, you don’t want to waste time as you continually double back for follow-up calls. Of course, leaving a message doesn’t do you any good unless the person calls you …

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Posted in Marketing |

Spending Money on Marketing – How Much is too Much?

By on February 5th, 2013

As a freelance writer, new clients are your lifeblood. The more gigs you land the more money you will earn. Pretty simple, right? Your marketing plan is going to determine how much success you have in this area of your business. While true that some marketing strategies are free, others are going to set you back a few dollars from time to time. This leads to one very important question: how much is too much to spend on marketing related tasks? My best advice is to set a monthly budget for marketing expenses. This gives you a “set” amount of …

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18 Local Prospects You May Not Have Considered To Pitch

By on May 5th, 2012

By: Luana Spinetti When I started freelancing I thought I had to look for gigs far, far away. I live in Italy — a country where freelance is still a synonim for penny-pay— so that might be true to a certain extent, but ‘far away’ is NOT the only place you can go prospecting, much like browsing the Writers Market isn’t the only way you can find markets to pitch. Think your country. Think your region, your state. Your city. Think local. I found Italian and non-Italian (US, East Europe) clients and I was happy to work with each and …

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Posted in Freelance Writing Jobs |

The Easy Fifteen-Minute Marketing Plan

By on May 3rd, 2012

By: Lori Widmer You wake up, get that cup of caffeine, go through your morning ritual, then work through your daily ritual of writing. Marketing? Yea, that doesn’t happen because you’re busy. Yet if you have fifteen minutes to play Facebook games, you have plenty of time to locate new clients and more projects. Just fifteen minutes – that’s less time than it takes to run to the bank, get your mother off the phone, eat lunch, or exercise. With such a minimal investment in your career, why wouldn’t you make time for it? Here are just a few ways …

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Free Business Resources for Freelance Writers

By on October 17th, 2011

After a recent post on market research in our series for Demand Media writers, a reader mentioned that many (though not all) of these freelancers don’t have the basic business skills needed to take them from content mill work to targeting new specialty markets and landing new clients. For those writers, I promised to post links to basic business resources to help them develop those skills or more easily plan and run their growing freelance businesses. Here are those free business resources — from free templates and worksheets to free online courses. Business – General Owner’s Checklist for Starting a …

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Posted in Writers Resources |

Freelance Marketing – Market Research and Planning

By on October 11th, 2011

This week we’re running a five-post series for writers looking to leave content mills like Demand Media Studios behind them. Yesterday we took a look at three types of freelance writing jobs you can pursue, starting today. If you’re considering a change to grow your business, you should start there and narrow down your specialty area. Once you have a freelance writing specialty in mind,  it’s time to move on to the next steps — market research and creating your marketing plan. Market Research for Freelance Writers Freelancers are notorious for jumping into work without realizing that freelancing is really …

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