Tag Archives: writer platform

30 Ways to Build Your Writer Platform

By on January 25th, 2010

We already talked about what a writer platform is, but what does (or can) a writer platform actually consist of? Your writer platform probably won’t look exactly like mine, and it won’t look like those of your colleagues necessarily. There are no tools or tactics that you must use, although there are some that are used more commonly than others. It’s up to you to choose the things you’re most comfortable with, which will also appeal to your own target market. 30 Ways to Build a Writer Platform Here are 30 ways to build your writer platform, starting today: Setup …

17 Comments

Posted in Freelance Writing Business, Marketing |

30 Day Marketing Bootcamp for Freelance Writers – Day 30

By on October 20th, 2009

It’s the final day of our marketing bootcamp for freelance writers. You’ve come a long way towards laying the foundation for your writer platform, and you deserve a big CONGRATULATIONS for that! But you’re not finished. Marketing and platform building don’t end today. The rest is simply up to you. Today’s exercises will help you chart the course for your promotional work moving forward. Background It isn’t enough to build your visibility within your niche or specialty area. It’s equally important that you maintain it. While you can often cut down on the amount of marketing time required as your …

6 Comments

Posted in Marketing, News and Updates |

30 Day Marketing Bootcamp for Freelance Writers – Day 3

By on September 3rd, 2009

Yesterday you outlined a platform-building plan based on your preliminary target market. You’ve done a great deal of planning and brainstorming in these past two days. Now we’ll talk about simple market research tactics, and how to find out if that market you chose is really likely to work for you or not. We’ll also try to narrow down some of your own personal tactic choices in building your writing platform moving forward, some of which (predominantly online tactics) we’ll pursue in greater depth over the next 27 days of our marketing bootcamp for freelance writers. Background It’s not enough …

1 Comment

Posted in Marketing, News and Updates |

30 Day Marketing Bootcamp for Freelance Writers – Day 2

By on September 2nd, 2009

You’ve worked out who you think your target market is for your freelance writing services. Today in our marketing bootcamp series, I want you put together a platform-building plan with that target market in mind. Background Why do you need a platform-building plan? It’s really just a combination marketing plan / PR plan that you’ll use throughout the rest of this series (and beyond I hope). It will serve as your blueprint, showing you how to build an effective freelance writer platform that will attract the attention of the “right” kind of people — the people you want to sell …

2 Comments

Posted in Marketing, News and Updates |

The Importance of the Web in Building Your Writer Platform

By on June 1st, 2009

The Web makes building a writer platform much easier than it would have been years ago, with more of an emphasis required on local networking, securing major media coverage, and setting up speaking engagements. Now in no way am I saying those things aren’t still important. The Web just makes them less of a requirement as you have far more tools and resources at your disposal. Chances are good that most, if not all, of your prospective clients are on the Web. Chances are also good that after exhausting their network for leads before hiring a writer, they’ll turn to …

2 Comments

Posted in Marketing |

Get Paid to Build Your Writer Platform

By on May 25th, 2009

We recently talked about 30 ways to build your writer platform. In that list of things to consider pursuing to build your visibility, you may have noticed that several platform-building techniques have an added bonus–you can get paid for your efforts! This is one of my favorite things about query-free freelancing. Unlike spending a lot of unpaid time writing queries to various companies and publications hoping for a bite or two in paid gigs, I’m able to earn money writing for myself while I work at attracting clients. Today I’d like to share a few of my favorite platform tools …

7 Comments

Posted in Marketing |