She brings up some of the skills you need beyond basic writing ability to succeed in freelancing, including the ability to follow instructions and deal with the customer service side of working with clients.

I’ve found there’s an even more important factor though, and one we’ve talked about here before: marketing ability.

You could be the best writer in the world, but you won’t sell anything if you can’t market yourself. You have to be visible. You have to explain to prospective clients what you can offer them that similar writers cannot.

At the same time, you can become a wildly successful freelance writer with even mediocre writing ability if you can appeal to your target market well enough.

Does your talent matter? Sure. It’s going to help you increase your income over time, and it does play a role in whether or not existing clients refer you to others. Is it enough? Not by a long shot.

Share your thoughts. What other skills are essential for those wanting to lead successful freelance writing careers?