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How Does Your Blog Fit Into Your Business?
August 8, 2012
7:02 am
Jennifer Mattern
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Forum Posts: 480
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February 11, 2010
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There are a number of reasons freelancers and other business owners run blogs. For example, you might use a blog for:

  • marketing & PR purposes
  • sharing company news
  • networking with colleagues and prospects
  • to increase search engine rankings for your business website
  • to turn prospects into regular visitors so you stay fresh in their minds
  • to earn direct income (such as selling your products or earning ad revenue)

That's not to say every blog you run has to tie into your freelance writing business. (Most of mine don't.) Blogging is a great standalone business model too. But for those that do tie into your business, how are you using those blogs?

For me it's largely about networking, product sales, and getting (and keeping) the attention of prospects -- depending on the blog.

Jenn

Short URL: http://3bm.co/pZ3GQf
Jennifer Mattern – Professional Blogger and Freelance Business Writer Business Writer  |  Indie Publishing   |  Social Media  |  Small Business
August 8, 2012
5:29 pm
millercathy
Boise, ID
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Primarily, I use my blog for prospects and hopefully soon for product sales. I also use it for networking. That's my business blog. My health care blog plays a similar role, but the personal one is more for sharing with colleagues and friends and an outlet for me – therapy, I guess. Laugh

Short URL: http://3bm.co/pZ3GQf
Business Writer | 30+ years of professional writing Business Site/Blog | Health Care Blog | Personal Blog
August 9, 2012
7:23 am
Jennifer Mattern
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Oooh. What products do you have in the works?

Jenn

Short URL: http://3bm.co/pZ3GQf
Jennifer Mattern – Professional Blogger and Freelance Business Writer Business Writer  |  Indie Publishing   |  Social Media  |  Small Business
August 9, 2012
12:27 pm
millercathy
Boise, ID
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June 15, 2011
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Jennifer Mattern said
Oooh. What products do you have in the works?

Jenn

One is the ebook we discussed on creating a communication plan and template forms to go with it. Others (in various stages) include info. on health reform/health care (may be freebies) and an ebook on my 3-Day experience. 

Baby steps. Smile

Short URL: http://3bm.co/pZ3GQf
Business Writer | 30+ years of professional writing Business Site/Blog | Health Care Blog | Personal Blog
August 9, 2012
1:02 pm
Jennifer Mattern
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Forum Posts: 480
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February 11, 2010
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Sounds like more than baby steps to me! :)

Short URL: http://3bm.co/pZ3GQf
Jennifer Mattern – Professional Blogger and Freelance Business Writer Business Writer  |  Indie Publishing   |  Social Media  |  Small Business
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