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Do you write and sell e-books? What's your pricing strategy?
I've discussed the issue of extremely low e-book pricing before on another blog of mine -- All Indie Publishing. And in the comments on one of those posts this morning, I shared my strategy. Check it out in the first link below (the followup to that post is the second article listed), and then share your strategy with us.
- Zoe Winters on E-book Pricing: Does Low-balling Attract the Wrong Kind of Reader?
- Revisiting 99 Cent E-book Pricing
Jenn
3:55 pm
March 2, 2012
OfflineI've been reading a lot about this lately as I consider my own e-book options and, in regards to both articles, I agree. While it's every author's choice, I think charging 99 cents per book is low-balling yourself. I think it turns away the good readers.
In our current work situations, my husband and I have a tight personal budget. I adore books but I have to buy carefully and with a mind to how much each costs. Even with this being the case, I don't jump at 99-cent e-books. I've been through the 99-and-below crap list and that's what most of them were, unfortunately. Unless they are recommended by a trusted source, I leave them alone and go for the 2.99 and up crowd. I find the higher prices speak more for the credibility of the author and his/her writing. This isn't always the case, of course (I once ghostwrote an informational, pamphlet-sized e-book for a client, who then tried to charge almost $20 for it even after I recommended a much lower pricing scale for the basic subject matter involved) but it does seem to weed out the worst offenders.
7:25 pm
February 11, 2010
OfflineGood feedback Jessica. It's been a while since those articles were published now, and the 99-cent e-book crowd has gotten even bigger. Unfortunately it's just too easy to get lost in that level of noise. That, and there's still the issue of guilt by association -- toss your e-books in with the bottom of the barrel options out there, and that's what people tend to assume about your work.
9:26 pm
March 2, 2012
OfflineI've found the same to be true with freelancing in general, whether it's bidding sites or articles-on-demand companies. I'm especially interested in the e-book industry right now since I'm considering turning my short story writing into e-book collections. I've got some stories that my readers love but aren't finding happiness with any of the traditional publishers.
11:51 am
February 11, 2010
OfflineDefinitely. And it sounds like you have a good plan. If you want to go back to the traditional publishing route later, there's nothing stopping you. If anything, solid e-book sales on your own will make you more attractive to publishers when you're ready to pitch the next collection.
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