All Freelance Writing - Topic: Client Requested Case Study - Help?

Jennifer Mattern on Client Requested Case Study - Help?

Wed, 30 Jan 2013 08:42:57 +0000

Glad to hear it's going well.

Jessica Marcarelli on Client Requested Case Study - Help?

Tue, 29 Jan 2013 20:44:00 +0000

Thanks, Jenn and Lori. Being a new writing area for me, I wasn't sure how much is expected from a writer. He hasn't asked and all of our communication has been only about the writing, so I think it's understood on his end, as well.

That being said, so far the case study has been an absolute success. Jenn's links have really helped in that area. Now we're just hashing out a few minor revisions.

LoriWidmer on Client Requested Case Study - Help?

Tue, 29 Jan 2013 11:21:17 +0000

I'm with Jenn on this. It's rare that I'll do any design (I always tell them they wouldn't want me to). If they insist, I'd maybe farm that portion out to a designer, if the price allows for it, or do what I could with the caveat that you're no designer and the results will be rudimentary at best.

Jennifer Mattern on Client Requested Case Study - Help?

Sun, 27 Jan 2013 10:31:30 +0000

It varies. Some clients expect it. Personally I offer writing only. They often have their own designers in-house to handle the official formatting and image work. Sometimes they have a freelancer they go to. Or sometimes they'll ask to be referred to one. Some freelancers subcontract that part of a project to a designer they partner with. I generally don't unless the client specifically asks me to, and I haven't had that happen in a very long time.

Jessica Marcarelli on Client Requested Case Study - Help?

Tue, 22 Jan 2013 13:36:16 +0000

I submitted the outline, which he loves (with a few minor tweeks). I'm on the right path but I did hit another little snag. Are graphics/photos, etc. generally considered part of the package or do they need to be specifically written into the contract? We talked about and agreed on writing only but, having never done one before, I'm not sure what the industry standard includes.

Jennifer Mattern on Client Requested Case Study - Help?

Tue, 22 Jan 2013 08:55:21 +0000

No problem. Best of luck with the project.

Jessica Marcarelli on Client Requested Case Study - Help?

Mon, 21 Jan 2013 20:25:39 +0000

Thanks, Jen! You're a lifesaver. It's a services benefits study for a profit optimization technology business, so I've been looking up those types of case studies for examples. Thanks again!

Jennifer Mattern on Client Requested Case Study - Help?

Sun, 20 Jan 2013 13:04:16 +0000

Here's an article I wrote on them with a bit of background:

http://www.dirjournal.com/business-journal/how-to-write-a-case-study/

You can also look at the portfolios of some business writing colleagues to see examples. Even better, look at companies or organizations that are similar to the client's. See if they have any case studies published on their websites. That will give you the best idea of how they're used in that industry or area.

Jessica Marcarelli on Client Requested Case Study - Help?

Sat, 19 Jan 2013 00:33:57 +0000

I have a regular client who has been with me for over a year now. He loves my work and is always enthused over what I produce for him. This week, however, he came to me with a new request: he needs a case study for his business and he needs an outline/first draft by next week. I had a cancellation in my schedule, so the time frame is doable. Problem is, I have no clue what a case study is. I know I've probably seen one before but I don't know how to begin constructing one. He has all the interview and research material already, just wants me to write it.

I'd really like to do this. Writing a good case study will add a new skill to my repertoire and this isn't the first request I've received for them. Are there any good examples I can take a look at or a particular resource that I can use as a crash course? Any help would be much appreciated.