Feedback for Idea | Marketing | Writing Forum

Here are my thoughts:

1. Yes, I can see people being interested in an actionable form along with the e-book. As for paying more, that I'm less sure about. If they're already receiving a copy in one format, I'm not sure they'd want to pay more just to be able to use it digitally.  If the version in the pdf e-book is already filled in as an example (with no blank one), I'd say it's more likely to be marketable as a standalone products. 

2. I probably wouldn't do two versions of the e-book. I can just imagine the confused emails from people who didn't understand that up front, or who bought one but now want to upgrade to the other version. I think two separate products would be easier, and it gives you more of a chance to up-sell. 

I think my biggest concern as a potential customer would be the single form issue. I could see if being much more marketable if you had the e-book, and then a separate short workbook with several types of forms and templates to help them build a business communication plan. 

Just my $.02. 

Jenn

Yes. That's what came to mind. You could do that, include it with the e-book and charge a bit more for it, or use it as an extra freebie to encourage e-book sales in general. It really depends if you think it would work as a standalone product or if removing it from the e-book detracts from the e-book's value too much. 

Jenn