Question about using last name in business name or website address | Marketing | Writing Forum

It really depends on your exact name and your target market.

For example, if you'll mostly work with clients online, it doesn't matter if they can pronounce the name easily as long as they can spell it. And I think they can handle five letters. If you'll be making a lot of cold calling pitches to local companies (in an area where there isn't a large Spanish-speaking population), you might opt against using your name. On the other hand if you plan to target both English and Spanish-language publications or clients, it could be to your advantage to set up your business under that name.