All Freelance Writing - Topic: Question about using last name in business name or website address

Samanta on Question about using last name in business name or website address

Thu, 07 Mar 2013 12:32:36 +0000

I believe that in the advertising sector, your brand, the name of a company, plays an essential role, thus, t should sound melodically, be easy to read and remember. Thus, maybe, it'd be better to search for some other variants.

Jennifer Mattern on Question about using last name in business name or website address

Thu, 21 Feb 2013 19:43:45 +0000

It really depends on your exact name and your target market.

For example, if you'll mostly work with clients online, it doesn't matter if they can pronounce the name easily as long as they can spell it. And I think they can handle five letters. If you'll be making a lot of cold calling pitches to local companies (in an area where there isn't a large Spanish-speaking population), you might opt against using your name. On the other hand if you plan to target both English and Spanish-language publications or clients, it could be to your advantage to set up your business under that name.

Regina4656 on Question about using last name in business name or website address

Thu, 21 Feb 2013 15:46:19 +0000

Would I be hurting myself to use my last name in my business name or website address if my last name is not intuitive to pronounce? It's not a long last name--it's only five letters, two syllables--but it includes the Spanish double L sound. So . . . does that matter? Would it be a bad idea to use something like [MyLastName] Writing Services?