Category Archives: Business Writing

Copywriting for Other Countries and Cultures

By on March 28th, 2013

I received an interesting message the other day about some ideas on writing in other countries. Normally you think of “Western” copywriting – predominately American, Canadian and UK copywriting. English speaking readers are the typical target or niche, but what about readers in other nations in the world? China is poised to become the largest commercial market in the world if it’s not there already (I haven’t read the news yet this morning.) Isn’t it time we consider writing for those and other audiences? But, I Only Write in English! I’ll be honest with you. My ability with second languages is nonexistent. …

25 Types of Business Writing Services

By on March 26th, 2013

Have you considered getting into business writing as your specialty, but you aren’t sure that it’s for you? Business writing is such a broad area for freelancers that you’re bound to find some projects you’d be interested in. You don’t have to offer every business writing service out there to be a successful business writer. For example, I don’t write long pushy sales copy that often strikes me as sleazy from the buyer perspective (and if that makes you uncomfortable, you don’t have to either). I focus more on projects on the PR side of things — press releases, company …

3 Types of Business Writing That Pay Big Money

By on September 14th, 2011

Business writing gigs can be some of the most lucrative writing work you’ll ever take on. You can easily earn $100 per hour and more with this kind of work. You can take on projects for corporate clients. Or you can work for small businesses if you prefer (and contrary to popular belief, they often significant budgets to hire professional contractors). What are some examples of business writing work that pays well? Here are three examples, and links to articles and an e-book I’ve written on how you can write these documents for clients. How to Write a White Paper  How …

AWAI’s Accelerated Program for 6-Figure Copywriting

By on August 10th, 2011

Today I’d like to share a special program from American Writers & Artists Inc. Do you wish you could rake in six figures writing for businesses? If you’ve ever considered a freelance writing career as a copywriter and you want to learn how make some serious dough, AWAI’s Accelerated Program for Six-Figure Copywriting might be the kick you need. I’ve been promising these nice folks a review for months now. What’s taken so long? I just couldn’t find the time to get through everything included. There’s that much information. Even if everything isn’t for you, you’re bound to find something here …

Make Your Writing Funny – My Favorite Comedy Writing Books

By on February 24th, 2011

I used several great books to develop my comedy writing skills. I’ve been using this column to teach you bits and pieces from each of these, along with a mix of my own techniques, but if you want a more in-depth look, here’s what I recommend: The Comedy Writing Workbook, by Gene Perret I absolutely adore this book, and if you can get only one book on comedy writing, I’d make it this one. It covers a variety of techniques with detailed examples and exercises for you to try. If you can’t find it, though, you can make do with …

Make Your Writing Funny – How To Steal Jokes From Others (Somewhat)

By on February 10th, 2011

In the world of fiction, copying passages from other stories and trying to publish them as your own is plagarism. In the world of comedy, it’s just another way to write. Of course, I don’t want you totally ripping off good one-liners verbatim. Instead, the best way to use other people’s jokes is as a starting point for your own original humor. Remember that jokes start with a setup and end with a punchline. The trick to using other jokes is to change the setup or the punchline to create a fundamentally similar line. This way you can preserve part …

Make Your Writing Funny: Improving Diction of Humor

By on January 27th, 2011

Humor’s on a different level than other forms of writing when it comes to readability. In fiction you can afford to be elaborate, but humor needs to fire right out of the gate or it’ll flop. That being said, it’s all too easy to pass over unneccessary words that make a joke weaker. How do you catch these? Simple. Just read it out loud and use your head. I’ve mentioned before that written and spoken humor flows differently, and what constitutes “unneccessary words” in either of these mediums is different. Spoken humor needs to get to the point while written …

Make Your Writing Funny: Poking Fun at Others

By on January 13th, 2011

One of the best parts about humor writing is that it’s a perfectly acceptable way to make fun of people. When you just call someone a moronic, womanizing jerk, that’s mean. When you compare someone’s love life to a McDonald’s takeout lane, that’s witty. Of course, you have to be careful of whom you mock. Using a joke like that against a celebrity or a politician is fine, since they’re acceptable public targets. But busting out the “takeout lane love” routine at a friend’s party could land you in a world of hot water. How far should you go? Let’s …

Recovering from Poorly Received Material

By on December 30th, 2010

I like to think I create good comedy on a consistent basis. But sometimes I write a stinker, something so dreadful that I cringe whenever I think about it. One example is an article I wrote for another website where I criticized photos in a ranting, raving style. Commentors hated it. It’s feedback I won’t forget any time soon. Confronting the impact of your work is something all cretive minds have to deal with. This is especially true in comedy. A badly framed joke gets you blank expressions if you’re lucky…or gets you cussed out nine ways to Sunday. Standup …

Make Your Writing Funny: Using Humor In Ad Copy

By on October 21st, 2010

I actually own The Copywriter’s Handbook, in that disasterous age when I thought I should be a copywriter for a living. (I’ll tell you that story another time, once I’ve figured out how to add more explosions.) The author, Bob Bly, had this to say about creating entertaining advertising: “…the goal of advertising is not to be liked, to entertain, or to win advertising awards; it is to sell products.” I agree with him halfway. On the one hand, Bly is an advertising professional, so when he advises that you write your words to sell as opposed to make a …