41 Types of Content

For this week's new resource, let's turn our attention to promoting your writing business. Whether that means promoting your freelance writing services, marketing a book, or growing your blog, there are numerous ways you can turn to other types of writing to promote your work.

To point you in the right direction, here are 41 types of content and copywriting you can turn to when you need new promotional ideas, or in fleshing out your overall content strategy.

Audio / Video

1. Animation
2. Podcasts
3. Videos

Graphics

1. Charts and Graphs
2. Comics / Cartoons
3. Illustrations / Drawings
4. Infographics
5. Photographs

Social Media

1. Blog Posts
2. Pinterest Boards
3. Social Media Profiles
4. Tweets

Interactive

1. E-courses
2. Interviews
3. Surveys
4. Testimonials
5. Webinars

Resources

1. Cheat Sheets
2. E-books
3. Slideshows / Presentations
4. Templates
5. Worksheets

Educational

1. Help Desk / FAQs
2. Product Manuals
3. Reports
4. White Papers

Informational

1. Backgrounders
2. Brochures
3. Case Studies
4. Newsletters
5. Lists
6. Reviews

News / PR

1. Media Advisories
2. Media Kits
3. Op-Eds
4. Press Releases
5. Public Service Announcements (PSAs)

Sales

1. Ad Copy
2. Email Marketing Campaigns
3. Product Descriptions
4. Sales Pages

You can download a .pdf version below to print out and keep in your idea file.

Download (PDF, 68KB)

Do you have other examples of content or copy not included here? Leave a comment to share any additional suggestions.

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Jennifer Mattern is a professional blogger, freelance business writer, and indie author. She runs numerous websites & blogs including All Freelance Writing, NakedPR.com, and KissMyBiz.com.

Jenn has 19 years experience writing for others, around 14 years experience in blogging, and over 11 years experience in indie e-book publishing. She is also an Active member of the Horror Writers Association.

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