Jennifer Mattern Earlier this week we looked at ways you can write a better book launch press release. But what you do with that finished release is just as important as how it’s written. So today I’d like to share a few press release distribution tips for authors — things you can do to help your announcement get more attention, without being immediately dismissed. Here are three distribution tips
I’ve been a customer of Elegant Themes for years, using their themes on several of my smaller sites and blogs. I loved their recent social media plugin, Monarch, which I use on my small business blog. And I was rather excited about their launch this week of Bloom, their new email opt-in plugin. While I was excited to test it out on a few of
If there’s one public relations tool that authors (and just about everyone else for that matter) gets wrong, it’s the press release. I see ignorant bloggers claiming “the press release is dead” all the time. They’re usually the ones who have used them wrong for years. In some circles they’ve become synonymous with “spam.” But thankfully the press release isn’t dead. And if you learn
When you’re just getting started as a freelance writer, the issue of rates can be a tricky one. How much should you charge? Should you bill hourly, per word, per project, or under some other rate structure? Should rates vary depending on the type of project? Today’s reader question is along these lines. This new freelancer, who asked not to be named so we’ll simply
Be sure to check out Episode 10 of the All Freelance Writing Podcast which was just released. You can listen below or read the show notes for the short version (and to get any recommended links from the show). This episode covers: Author blogging (why you need an author blog, how you can keep your blog from being too much of a time-suck, why you
Maybe “nobody” is a bit of a stretch. But here’s a harsh truth for authors: most people really do not care that you wrote a book. You just published a book. You’re excited. You want to shout it from the rooftops. I get it. So tell your friends and family. Share the news with your writer’s group. Mention it on your personal blog even. But
When you work as a freelancer, sometimes you’ll struggle to reach your goals. But one of the most destructive things you can do when that happens is make excuses. Yet freelance writers makes excuses all the time to justify their lack of success in one area or another. After all, that’s easier than taking responsibility and making changes. Today let’s look at some of those
As an indie author, you’ll find plenty of people and companies that would happily try to part you from your money, all in the name of book marketing or publicity. But, again as an indie, you might have a limited book marketing budget to work with. So where should you spend it? This topic came up here previously, starting off with a discussion about writing contests,
Did you know that you can turn your old blog posts into a .pdf e-book you can sell or give away to help build your email list? Right within WordPress? At least with the Anthologize plugin you can. This plugin lets you choose key blog posts and then group them into e-book sections before exporting. Now, it’s not a perfect solution. You’re supposed to be
This week’s quick tip comes from a question I received from Cathy Miller (my most recent guest co-host for the freelance writing podcast). Cathy’s thinking about making the move to Scrivener for freelance writing projects. But she’d heard from another writer that Scrivener projects don’t convert to Word well, especially when tables are involved. And most clients expect projects delivered in Word format, so that’s
It’s no secret to experienced freelance writers that having a specialty can simplify marketing and lead to much higher paying gigs. Clients are willing to pay you a premium for industry or niche expertise, especially those in higher-end pro level markets. It’s your specialized knowledge that lets them help clients brand themselves as authorities in their fields. Now some freelance pros specialize in types of writing rather
Recently you might have noticed that I’ve been adding audio versions to some All Freelance Writing blog posts. One example is “Gamification: Make Freelance Writing More Fun.” Not only can new visitors read the original post, but they can choose to listen if that’s what they prefer. And now they have another option: a condensed version in a SlideShare presentation. Why would you want to
Last week, a question from Sunayna Prasad came in about building a fan base and how it affects series publishing. Basically, she wanted to know if she should publish the second book in her new series right away, or if she should wait until she has more fans or readers of the first. Here’s her question: “I am writing a sequel to my published book.
Your author blog can be an important, and effective, book marketing tool. But I’ve seen countless authors complain that blogging isn’t worth their time, only to discover that they’re going about it in the wrong way. One of the biggest issues I’ve seen is that authors aren’t targeting the right readers with their blogs. And if you don’t reach the right audience, it should be
Episode 9 of the All Freelance Writing Podcast is now up. You can listen below or check out the show notes on the episode’s page. I’d like to thank Cathy Miller of Simply Stated Business. She joins me as the guest co-host for this episode. We chat about freelance ghostwriting for businesses, including the benefits of it, how you can find ghostwriting clients, and how
Last week I started rolling out a new feature here at All Freelance Writing: a series of audio posts. These are audio versions of posts from the blog. There are three available right now, with more to come. A big part of my content plan for this community is to make more content available in different ways, so you have more options for how you
I skipped the podcast last week due to unexpected contractors being in-and-out here all week. So now we’ll have episodes two weeks in a row. In this week’s episode (Episode 8) I explore freelance blogging, with some tips on getting started. For example, I address a frequent question about choosing a specialty, and I offer some tips on building your first few portfolio pieces. Then
Note: This post is my first audio post. You can listen to the audio version at the end of the post. In the near future, you’ll be able to access this and other audio posts, along with the All Freelance Writing Podcast, by visiting FreelanceTheater.com. Lately I’ve been chatting with KeriLynn Engel about her freelance writing business, and the issue of anxiety came up — specifically
When you work as a writer — especially a freelance writer — your schedule can feel a bit scattered. You don’t have one job that you go to, where you follow a basic plan under one boss. You instead have to balance (or is that juggle?) multiple projects and multiple clients. Bouncing around from one project to another isn’t the most efficient use of your
I have a quick update for regular listeners of the All Freelance Writing Podcast. Due to some contractor work here this week I didn’t have as much quiet time as usual to record and edit the latest podcast episode. Rather than rush it tonight and release something I’m not proud of, I’ve decided to postpone this episode by one week. That means episode eight will
If you want to move beyond low paying freelance writing jobs, you need a solid marketing strategy. Where many writers go wrong is putting all of their attention on marketing tactics — using social networks, guest posting, or writing query letters for example. While tactics are important, you can never use them to their full potential if you don’t have an underlying strategy and marketing message. That’s
Do you suffer from the common blogging problem of never feeling like you have enough time to write? Do you type slower than you’d like? Do you wish there was a secret to faster blogging? There isn’t just one thing. But here’s something that might help: Let your computer (or phone or tablet) do your “writing” for you. How? Give voice-to-text apps a try. Let me
This isn’t the post I planned to publish today. This month’s blog editorial plan just began, and already I’m off-track. As mentioned over the weekend, I’ve been dealing with the aftermath of a minor plumbing disaster. And my husband and I have had contractors in and out of our house for the better part of two days. Sometimes things come up and we have to
This post was originally published on NakedPR.com (my now-retired blog featuring commentary on PR and social media issues). While I’m considering reviving my Naked PR brand this year, I’m considering taking it in a slightly different direction — back to its roots. In the meantime, I’m moving most of the original content to other sites I own, saving only a few key posts from the
In a comment on a recent post about successful e-book sales also leading to thousands of dollars in freelance writing gigs, I responded to a comment from Amandah Blackwell. And in my response, I basically said that freelancers should treat their own projects as they would treat a client’s project, and that they should treat clients’ projects as if they were their own. Today I’d
If you’ve ever felt stuck in your freelance writing career, you might have considered working with a coach or mentor. Maybe you’ve already signed on with one. A good coach can be instrumental in helping you build or grow your freelance writing business. But the wrong coach has the potential to hold you back. I’ve seen this far too many times over the years. For
In this seventh episode of the All Freelance Writing Podcast, I’m joined by guest co-host, Lori Widmer of the Words on the Page blog. We cover: The importance of regular or everyday marketing for freelance writers (along with some simple marketing tactics you can use even if you’re short on time — tip: these could work equally well for indie authors and bloggers) Lori’s e-book,
If you’re thinking about launching a new author website or blog on WordPress, a good place to start is choosing an appropriate design. Today I’d like to share a bit of inspiration. Here are some of the best premium WordPress themes for authors that I’ve recently come across. These themes are designed to do more than host your author blog. They’re designed to help you
Where are most of your freelance writing clients located? If you only target local clients, you’re leaving money on the table. While some freelancers can attract more local clients than they can handle, others don’t have the same client supply in their local areas. Fortunately there’s an easy fix. Target clients outside of your town, city, state, region, or even country. Why Pursue Non-local Freelance Writing
Is your goal to finally make a living writing? Whether you’re ready to quit your day job to earn a living as a writer full-time or you’re looking to increase your existing writing income, the opportunities are practically endless. If you aren’t sure where to start, or if you’re worried that there aren’t enough potential writing gigs to go around, consider this. Just about everything