For this week's "weekend reading" collection, I'd like to follow up on my last post, Where Should You Spend Your Book Marketing Budget?

Here are three posts that offer additional insight into book promotional budgets, setting them, deciding where to spend your money, and finding low cost ways to promote your books when your marketing budget is tight.

Enjoy!

How Should You Spend Your Book Marketing Budget?

By Jane Friedman at JaneFriedman.com

Jane Friedman's excellent post on book promotional budgets is a must-read. Not only does she cover three important things you should consider when setting your budget, but she also offers tips related to some specific book marketing expenses. My favorite tip expands upon the idea of hiring a publicist or other expert to help you run a marketing campaign. Instead of paying more than you'd like for those services, she suggests hiring the pro to train you instead. Fabulous advice.

Read the post.

Your Book Marketing Plan - How Much Should You Budget?

By Dana Lynn Smith at Savvy Book Marketer

If you're just looking for a list of possible book marketing costs to help you decide on a budget, this post is a good place to start. The author breaks down book marketing into common costs, from your author website and email marketing expenses to administrative and travel costs.

Read the post.

50 Book Promotion Ideas for Under $50 Bucks

By Jinger Jarrett at BookWorldMarketing.com

I've worked with enough authors over the years to be very familiar with the sighs and blank stares that come when I ask what their book promotion budgets are. It's something many authors simply ignore. They assume they can do everything for free. But if you want to be taken seriously, that isn't the way things work. There will be costs involved in promoting your books, even if it's just registering a domain name and paying for a reputable host for your author website. But that doesn't mean book marketing always has to be expensive either. This post is a great reminder of that fact, featuring 50 book promotion ideas you can put to work for $50 or less.

Read the post.

What were your biggest book promotion expenses (or what do you anticipate them to be)? If you could spend more money on any book marketing tactic or tool, which would it be and why? Share your thoughts in the comments, and download my free book marketing plan outline if you still don't have an official marketing plan for your book.

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