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How Writers Can Build Better Relationships with PR Reps

Writers and PR professionals aren’t always the best of friends. But they’re both better when they work as allies. I know this because I’ve not only worked as a freelance writer most of my adult life, but because I also come from a PR background and ran a firm of my own for several years. Writer-PR pro relationships can be contentious at times. Journalists and … read more

Media Kits for Writers: A Beginner’s Guide

One of my current projects is assembling a new media kit. As you might know, I have a background in public relations. So I’m keenly aware of the importance of earned media, and have been securing coverage for my clients for quite some time. While I’ve also secured my fair share of coverage for myself, with changing professional ambitions in my future, doing even more … read more

How to Quickly Find Advertised Freelance Writing Jobs

“The best freelance writing jobs are almost never publicly advertised.” This is something I’ve pointed out countless times over the years. Yet one of the biggest questions I get from new writers is “where do I find gigs?” The best gigs aren’t usually advertised for a few reasons. Clients already have contacts that can refer qualified writers. They prefer to search for a writer on … read more

Quick Tip: Use Media Directories to Find Freelance Writing Clients

For this week’s quick tip, I’d like to bring up an oldie but goodie — a tip I’ve been passing along to freelance writers for years, coming from my background in PR. Instead of using the same writer’s market lists that most other freelancers are also using, find new prospects in media directories instead.  How Media Directories Are Different Media directories are similar to writer’s … read more

Quick Tip: Promote Your Writing With a Monthly Marketing Calendar

Here’s a quick tip about how you can more effectively promote your writing every month, whether that means marketing your freelance writing services, your books, or your blogs. Use a monthly marketing calendar. What’s the Point of a Monthly Marketing Calendar? A monthly marketing calendar gives you an easy way to keep all of your marketing information on one handy sheet of paper. I have … read more

Relationship Marketing Basics for Freelance Professionals

In our interview with Lori Widmer of Words on the Page about marketing your freelance writing services, Lori emphasized the importance of building relationships and following up with prospects. If you’re one of the many writers who are uncomfortable with the idea of marketing from a direct sales perspective, thinking about marketing in terms of relationships can help you ease into a more effective marketing strategy. … read more

When to Seek New Freelance Writing Opportunities

It can be easy to get comfortable in a routine as a freelance writer. And sometimes that means we don’t continue to market our services as much as we should — something we should do even when our schedules are full. So today let’s look at some signs that you should seek out new freelance writing opportunities. Some are signs that you’ve waited too long … read more

Inbound vs Outbound Content Marketing for Your Blog

As a blogger, you’re already used to creating content on a regular basis. That makes content marketing an ideal option for promoting your blog, increasing traffic, and growing your readership. Today let’s talk about the two different kinds of content marketing — inbound content marketing and outbound content marketing — and which makes more sense for blog promotion. Outbound vs Inbound Content Marketing Outbound content … read more

Are Your Former Freelance Clients an Untapped Resource?

When we think about marketing our freelance writing services, it’s easy to get caught up in the idea of finding new clients. But what about former clients? Sometimes they get lost in the mix, or are downright forgotten. Do you remember to approach them about potential new writing gigs? Here are a few things you can do to bring old clients back: 1. Reach out. … read more

How to Make Time to Pitch Your Writing Services (Even When You're Fully Booked)

Today we have yet another post inspired by @vcmcguire (you can ask your own questions which will appear on the blog by tweeting @queryfreewriter or emailing jenn@allfreelancewriting.com). She wanted to know how freelance writers can make time for pitching their services to new prospects, especially when they already have a fairly full schedule. First let’s talk about why you might want to keep marketing (or … read more