This post was intended to be a comment on Joanna Penn’s recent article explaining why she chose the 99-cent price point for her novel. My thoughts are directed at a comment she posted rather than the article itself. But my thoughts on the issue were extensive enough that I decided they deserved their own post. I think I should say up front that I have
Previously I shared the editing process I came up with for my own indie published books. That process includes extensive self-editing, a professional editor, and objective beta readers. Let’s continue to look at the self-editing side of editing your books. I consider self-editing a necessity. But it’s not the be all and end all. It’s just one part of the process. There are ups and downs.
I have several indie publishing projects in the works right now. I’m drafting a novel. I’m planning my next e-book for my business audience. And I’m editing the manuscript for my nonfiction book, The Query-Free Freelancer. Today I’d like to talk about that editing work, and more specifically some of the ups and downs of self-editing. My Editing Process I need to make it clear
Writers of all kinds often say that they love writing but hate marketing. But that’s frequently because they confuse marketing and hard selling — “Buy! Buy! Buy!” In reality, the hard sale is only one small part of marketing and whether you realize it or not you probably market your books every single day. When you set up your author website you were marketing. Every
A while ago I had the pleasure of working with Author Marilyn Pontuck on a book proposal–I did a copy edit of her cover letter and shared some information on the publishing world in general. She has kindly agreed to let me share a before-and-after of her work so you can see the difference that editing makes (I’m only include excerpts, to avoid making this
Indie publishing is a viable option for many authors who don’t want to pursue traditional publishers for whatever reason. But that doesn’t mean it’s for everyone (despite some people’s claim that “anyone can do it”) and it certainly doesn’t mean indie publishing or self publishing is for you. Let’s look at qualities and skills of successful indie publishers and what might hold you back. 4
We recently looked at some of the reasons many author websites suck and I shared a few good author website designs with you as inspiration. Today let’s move on to some tools and resources that can help you improve the author website you already have or build a beautiful new site to promote your books. [box type=”info”] Note that the information below is for those
We already looked some of the reasons many author websites suck. And I promised I’d highlight a few decent examples that would inspire you to improve your own Web designs (or at least finally set up a site — I’m amazed by how many indie authors neglect them altogether). This post was supposed to be that list. But let me tell you, it wasn’t easy
Authors are notorious for having poorly-designed websites. That’s not to say all authors have dated, crappy sites littering the Web. But more in this group do than most others I’ve come across. Sometimes author site designs are downright frightening, looking like someone formatted some text in Word and slapped it on the Web in the mid to late-90s, never to update it again. The saddest
Today Evelyn Lafont and I talk about beta readers for your books and e-books. Evelyn Lafont is a first-time fiction indie author, with her e-published novella Vampire Relationship Guide Volume One: Meeting and Mating scheduled for release on March 31st. Having only published nonfiction so far myself, I’ve seen benefits in working with beta readers — early readers who provide feedback before you release your
Book spines — oh, they’re important alright. I was reminded just how important they are on my weekend book-buying binge at our (sadly) closing Borders. At the end of the day I left with nearly 30 new mysteries. And then I ordered 11 more online to fill in the gaps in the series, and still have another order or two to place in coming weeks
As an e-book publisher should your rankings be based on your low-ball rates or on the merit of your work? Coming from the traditional side of e-book publishing, I’m a fan of the latter. I believe in premium pricing when you put out quality work. And I believe in letting your individual market help determine your rates — not Amazon or the general masses. Nonfiction
With the introduction of e-readers it’s become almost essential for authors of print books to offer e-book versions of their works if they want to reach a broader market. But e-books have been around for a while now, and they serve purposes beyond being alternative versions of existing books. Sometimes it’s best to only e-publish your work. Let’s take a look at some situations where
Can you handle more than one publishing project at a time, or do you have to be completely focused on one thing? I fall into the former group, actually thriving when other people might feel overwhelmed. And there’s no reason to push yourself to that overwhelmed status in order to handle multiple projects. You just have to know how to set limits and work with
Book marketing and book publicity aren’t afterthoughts to writing your book or e-book. You should be thinking about book marketing before you even sit down and begin writing. While pre-launch book marketing efforts are important for all authors, they’re especially vital to indie authors. Because indie publishing means you’re going into business and bringing your own product to market, you can’t afford to neglect the
[dropcap style=”font-size: 37px; margin-top:-2px; margin-bottom:-10px; margin-right:2px; color: #9b9b9b;”]D[/dropcap]o you want to publish a book in print? Do you really need the backing and validation of a traditional publisher, or can you go it alone? Indie publishing is actually a balance more than the antithesis of a traditional publishing contract. [quote] You choose the best people for your project…. [/quote]You don’t do everything entirely on your
Let’s go over some common components of the author (or book) media kit. While most of these will work for a hard copy media kit / press kit, let’s focus on online author media kits (those in newsroom formats on your website or downloadable .pdf files). Author Media Kit Components – Essential Author bio Published book list (titles, cover images, brief summary, ISBN, etc.) Media
The following is an interview with independent author, Peter Bowerman. Bowerman is the author of The Well-Fed Writer and The Well-Fed Self Publisher (a book I wholeheartedly recommend to anyone interested in pursuing indie publishing). When did you first decide to self publish, and which was your first self-published book? I decided to self-publish my first book, The Well-Fed Writer (2000), after only half-hearted attempts to
When “indie publishing” is discussed here at All Indie Publishing, we’re talking about professional independent publishing. That means there’s an entrepreneurial element as opposed to publishing just to see your name in print. You plan to make a serious go of it. You plan to make money with your books. You work with professionals to put out your best work possible. You won’t see many
There’s a not-so-new copyright infringement threat that seems to be becoming even more prevalent these days — so-called PDF search engines. In the last two weeks alone I received notification that three of these sites were publishing my content without a license or permission. What’s happening? Well, these sites purport to be about helping you find .pdf files. First of all that often means they’re
One of the best things you can do as a freelance Web writer is diversify your income streams by creating, and selling, informational products. I would hazard a guess that the most common informational products for freelance writers to be selling would be e-books or reports (you also might sell membership to premium content on a website though). Now I’ve tried a few different services
Whether you’re a freelance writer or blogger, you’ve probably had to choose niches to write about at one time or another–perhaps a niche for your new blog or e-book, or choosing what topics to specialize in for client work. There are millions of niches out there that you can write about or blog about, so it always baffled me that people have a hard time
We’ve talked about book marketing here, but e-book marketing has been relatively neglected. So today, in honor of the recent launch of my own new e-book, I’d like to talk about e-book marketing after the launch phase. I’m the first to admit I didn’t put nearly enough effort into pre-launch marketing for my new release – the Web Writer’s Guide to Launching a Successful Freelance
Today I’d like to follow-up on the topic of e-books; not on writing them, but on what comes after. More specifically, I’m going to share my new favorite PDF conversion tool, and we’ll chat about bonuses (for e-books you plan to sell). I hope you’ll share some of your own thoughts and experiences with e-book writing, publishing, and marketing! PDF Conversion We’ve talked about “types”
For one of the books I’m working on, I’ve thought about launching a character blog before I either pitch to publishers or decide to self-publish. I’d like to explore the potential ethical issues of a character blog and see what others here think about them. What is a Character Blog? A character blog is a blog authored by a fictional character – in this case,
Authors can use testimonials to sell an e-book in a number of ways.. They can be used on the e-book sales page, email newsletters, blog posts, the author’s business site, or just about anywhere the e-book could be mentioned. Here are a few ways people use testimonials: Fake Testimonials Under no circumstances do I endorse this kind of use of testimonials. People essentially use stock images
Having an e-book cover gives you a graphic element to use when promoting your e-book, and it gives e-books more of a traditional product feel (more of a “product” than just a file, from a buyer’s and marketing standpoint). But how do you design and create one? I’m no expert in this area, so I’m just going to point you to a few resources that
As far as I’m concerned, the answer is yes. If you’re trying to sell your e-book (as opposed to giving it away for free), I’d recommend using affiliate marketing (having others sell your e-book for you for a cut of the profits). The two biggest mistakes I made with my first e-book were not having it instantly downloadable and not setting up an affiliate program.
E-book marketing isn’t anything particularly unique. It can be much like marketing a website or blog, or like marketing a physical product (if anything, it’s like a combination of the two). When marketing your e-book(s), keep some of these marketing tools and tactics in mind: Your Sales Letter / Sales Page You have to have some kind of sales page that tells prospective buyers what
After your e-book is written and the price is set, but before you start aggressively marketing your e-book to draw sales, you’ll need to choose a delivery method. Here are a couple of e-book delivery options, and some pros and cons of each: Manual Distribution You receive payment, and manually deliver the e-book via e-mail (or through a link contained within a manual email). Pros