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Article Marketing for Authors: Gaining Exposure Without Losing Value

Article marketing is a pretty popular form of Internet marketing, including with authors. Yet most authors marketing their books through article marketing aren’t doing it as effectively as they could. To understand why, we need to take a look at traditional article marketing. What is Traditional Article Marketing? An author will write one or more articles in their niche. They’ll include a short paragraph or … read more

Book Marketing Author Interview: Tammy Powley

For our first book marketing author interview, I talked with author / blogger / jewelry guru Tammy Powley about her now somewhat unusual experience with book marketing: publishers who do the bulk of the work. While publishers increasingly expect authors to be more hands-on with their book publicity and marketing efforts, they do still play an important role with many authors (even if just trying … read more

Do You Respond to Everyone?

As an independent professional, do you respond to everyone who contacts you? I don’t. I had a comment left publicly for me on a forum today because I didn’t respond to someone’s contact through the forum’s private message system. While a part of me understands their frustration (I struggle to reach colleagues that I know personally half of the time because of their busy schedules), … read more

Marketing Tip: Create a Marketing Calendar

While a marketing calendar can be an important tool in book marketing, it can also help writers of all kinds promote their work more efficiently. What is a Marketing Calendar? A marketing calendar is a calendar (you can choose whether to make it monthly, weekly, or daily), where you lay out your planned marketing activities based on events throughout the year. How to Create Your … read more

Marketing Tip: Forum Posting

Advertising your writing services on writing forums may seem like a natural marketing activity to bring in freelance writing clients, but it probably won’t be the most effective way to harness forum postings to bring in gigs. Here’s why: A forum for writers to network won’t necessarily be overflowing with clients looking to hire within your niche. A writing forum is going to very likely … read more

How to Keep Your Client Relationships Fresh Online

Latoya had a third great question for this week’s reader question set: Question “Anytime I’ve worked with clients for more than a few months, I noticed the relationship gets kind of stale. It becomes a very robotic process of receiving assignments, returning the work, and then receiving payment. So, do you have any advice for relationship building when you work with someone strictly via email?” … read more

Tips to Set Up a Referral System With Clients

Here’s another question from Latoya of Writers Brew: Question What tips do you have for creating a referral system using existing clients? Answer I can’t say that I’ve ever set up a referral “system” with my existing clients. I’m a big believer in natural referrals whenever possible… they just carry more weight. My clients are happy with my work, and they refer me to their … read more

How to Market an E-book

I see a question asked repeatedly by writers and webmasters… “How can I market my e-book?” Well for starters, that’s something you should have thought about before writing it, now isn’t it? But OK… you’ll see the same responses surface each time: Launch an affiliate program. Write a long sales letter. Get testimonials. Submit to article directories. Start a newsletter. Use pay-per-click ads or other … read more

Marketing Tip: Use Business Cards to Get Referrals

As freelance writers, it’s not uncommon to have our work referred to potential clients from past clients or from other writers (or other publishing professionals in our networks). But too many writers stop there, when referral possibilities can seem practically endless if you really put some thought into it. Business cards are just the tool to help you improve your referral network. Here’s how: Online … read more

My Number One Marketing Tip for Writers

People are always asking what the “best” marketing tool or tactic is. While marketing tactics can’t be the same for everyone and every purpose, there’s one surefire marketing rule that any writer would benefit from, no matter their style, level, or niche: Do something to market your writing every single day! Yes, seven days a week. Even on your days “off,” there’s no excuse not … read more