I've been ranting for the last week or two about atrocious examples of marketing from companies like Upwork, Freshbooks, and Canva. So it feels like a good time to change gears and get back to the things writers should focus on rather than avoid.
This week's quick tip for writers is a bit of a lead-in to Friday's podcast episode. There, we'll explore ways indie authors can sell more books through better marketing (picking up tips from from another group that's mastered creative marketing -- indie musicians).
Tip: Keep Creativity in Your Book Marketing
Here's the thing. When it comes to writing a book, authors have creativity to spare. When it comes to promoting those books? Not so much.
Spend time on any site devoted to book marketing and you'll see authors talk about the same old tactics, like blasting "buy my book" messages on social networks. Blah, right? (By the way, don't do that.)
If you want to sell as many books as possible, you need to carry your creativity over to your marketing. It's OK to cover the basics. But whenever possible, put your own spin on things.
Creative Book Marketing Ideas for Authors
Need some ideas to get you started? How about:
- Offering a limited number of handmade, signed bookmarks (or something else relevant to your book) to readers who pre-order your next print book and send you their receipt;
- Partnering with your local library to host or sponsor a children's writing program or contest (you don't have to be a children's author to make this a great PR move);
- Getting permission from your local library or elementary school to do unique chalk art in front of their building to promote reading (if you're a children's book author or illustrator);
- Work with friends, family, or student actors to create a movie-style book trailer instead of the same old music-over-text-and-stock-photos variety (or hire a producer to do this for you if you have the dough).
It's simple. Be visible. Offer something entertaining or valuable. And keep it creative instead of falling into the same old repetitive book marketing routine.
What's the most creative thing you've done to promote your books?
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It’s my understanding that the FTC frowns on giveaways that require a purchase to enter.
Do you mean the example where I mentioned giving away bookmarks with pre-orders? If so, that’s not the same thing. Those guidelines only apply to contests, sweepstakes, and lotteries. This is a simple bonus offer for customers which is a perfectly acceptable, and very common, sales tactic. A “gift with purchase” offer doesn’t involve entries, chance, or someone choosing “winners.” They’re simply limited time deals. So no worries there. 🙂