Quick Tip: Keep Your Book Marketing as Creative as Your Writing

Creative book marketing quote for indie authors - from AllFreelanceWriting.com

I've been ranting for the last week or two about atrocious examples of marketing from companies like Upwork, Freshbooks, and Canva. So it feels like a good time to change gears and get back to the things writers should focus on rather than avoid.

This week's quick tip for writers is a bit of a lead-in to Friday's podcast episode. There, we'll explore ways indie authors can sell more books through better marketing (picking up tips from from another group that's mastered creative marketing -- indie musicians).

Tip: Keep Creativity in Your Book Marketing

Here's the thing. When it comes to writing a book, authors have creativity to spare. When it comes to promoting those books? Not so much.

Spend time on any site devoted to book marketing and you'll see authors talk about the same old tactics, like blasting "buy my book" messages on social networks. Blah, right? (By the way, don't do that.)

If you want to sell as many books as possible, you need to carry your creativity over to your marketing. It's OK to cover the basics. But whenever possible, put your own spin on things.

Creative Book Marketing Ideas for Authors

Need some ideas to get you started?  How about:

  • Offering a limited number of handmade, signed bookmarks (or something else relevant to your book) to readers who pre-order your next print book and send you their receipt;
  • Partnering with your local library to host or sponsor a children's writing program or contest (you don't have to be a children's author to make this a great PR move);
  • Getting permission from your local library or elementary school to do unique chalk art in front of their building to promote reading (if you're a children's book author or illustrator);
  • Work with friends, family, or student actors to create a movie-style book trailer instead of the same old music-over-text-and-stock-photos variety (or hire a producer to do this for you if you have the dough).

It's simple. Be visible. Offer something entertaining or valuable. And keep it creative instead of falling into the same old repetitive book marketing routine.

What's the most creative thing you've done to promote your books?

If you'd like more creative marketing tips for writers, sign up for the All Freelance Writing newsletter. Starting this week unique subscribers-only content will be delivered to your inbox every Thursday, including a new marketing quick tip every week (in addition to what you find on the blog). You can also subscribe to blog posts via email on a daily, weekly, or monthly basis.

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Profile image for Jennifer Mattern

Jennifer Mattern is a professional blogger, freelance business writer, consultant, and indie author. She runs numerous websites & blogs including All Freelance Writing, Freelance Writing Pros, NakedPR, and Kiss My Biz.

Jenn has 25 years' experience as a professional writer and editor and over 20 years' experience in marketing and PR (working heavily in digital PR, online marketing, social media, SEO, new media, and thought leadership publication). She also has 19 years' professional blogging and web publishing experience (including web development) and around 18 years of experience as an indie author / publisher.

Jenn also writes fiction under multiple pen names and is an Active member of the Horror Writers Association.

Subscribe to the All Freelance Writing newsletter to get freelance writing updates from Jenn in your inbox.

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2 thoughts on “Quick Tip: Keep Your Book Marketing as Creative as Your Writing”

    • Do you mean the example where I mentioned giving away bookmarks with pre-orders? If so, that’s not the same thing. Those guidelines only apply to contests, sweepstakes, and lotteries. This is a simple bonus offer for customers which is a perfectly acceptable, and very common, sales tactic. A “gift with purchase” offer doesn’t involve entries, chance, or someone choosing “winners.” They’re simply limited time deals. So no worries there. 🙂


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